When it comes to adopting new technologies, local businesses tend to lag behind consumers. Whether it’s accepting new forms of payment, launching a mobile-friendly website or engaging on social media, business behavior follows consumer behavior.
An upcoming webinar, “Attracting the Digital Savvy Consumer – What they Expect from Local Businesses“, produced by BIA/Kelsey and Buzzboard, dives into how consumer behavior is driving local business technology adoption. The webinar takes place Tuesday, Nov. 17, at 2 p.m. Eastern time.
The pressure on businesses to step up their game is amplified by the entry of millennials into the consumer mainstream. In fact, the oldest millennials are 35 years old, meaning they fully occupy the all-important 18-34 demographic. Examining their buying behavior is more important than ever.
Here is just one fun fact about millennials — 87 percent say their smart phones never leave their sides. The shift from desktop laptop search to mobile search is just one of the trends where consumers are well in front of local businesses.
So what expectations do today’s consumers, including millennials, have for the local businesses they patronize?
And what implications do these expectations have for companies selling digital advertising and marketing services to small, local merchants?
Join Buzzboard and BIA/Kelsey as they explore this important topic and share data-supported insights into how consumer preferences are pulling businesses into greater use of new technology to attract and service their customers.
We encourage you to register for this webinar, it will be packed with insights for local media and tech companies serving the SMB market.
Charles Laughlin, SVP and Senior Analyst, BIA/Kelsey (moderator)
Neal Polachek, Board Advisor, Buzzboard
Morgan Stevenson, Commercial Development Director, Local World Media