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In case you missed our webcast last week on call monetization, here is the link to watch the free on-demand replay. That includes streaming video, and access to the presentation slides.

The webcast itself was action packed with lots of data points, concrete examples, tactical analysis and audience questions. Ifbyphone VP Steve Griffiths and I went back and forth on lots of these issues in about 50 minutes of slides and dialogue.

The biggest data takeaways included the growth in call volume to local business that’s correlated to the smartphone era; mobile user intent for commercially oriented searches that drive phone calls; and the degree to which local businesses value phone leads (high).

Given those data as setup analysis, Griffiths gave lots of good examples of how Ifbyphone as a leader in call monetizaion is tackling the opportunity. We heard examples, best practices and things that companies in this space can start implementing.

The video is available for stream or download, and it captures all of the visuals (slides) and audio from the webcast. Pro tip: the WMV file streams natively in IE (given the Microsoft tie-in) but initiates a hefty download if you access it using Chrome or Firefox.

ScreenHunter_71 Mar. 18 10.55

ScreenHunter_72 Mar. 18 10.55


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