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Eyeing Voice Search For Local Businesses

How Can Local Businesses Be Found in Voice Search? With Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series where we  tap the perspectives of various lookout points from around the local media and tech sectors. The…

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Geotargeted Ad Fraud – Types and Remedies

BIA's complimentary Geotargeted Ad Fraud webinar, Wed March 21st from 2pm-3pm EST, tackles both a well-recognized and growing problem in digital media. In this webinar, we’ll dissect what’s going on in geotargeted ad fraud and explore the different kinds of fraud…

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SMB Data Point of the Week: The Biggest SMBs Want SEM/SEO

There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses (SMBs)* that spend on average of $75,000…

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Webinar: The State of SEO and Tips for Selling to SMBs

Now more than ever, there's a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization combined with social marketing.  SMBs that want to connect with customers online are utilizing search-optimized web presence linked across multiple channels,…

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Strategies for Selling to Co-Op Advertisers

Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015).  Our Plus Spenders are SMBs that spend more than $25K annually on advertising and more than a third (39.3%) of this…

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Using Marketing Automation to Sell to SMBs (video)

As SMBs increase digital marketing spend, agencies that target them with marketing automation can gain a competitive edge. This was the focus of a recent BIA/Kelsey webcast (and companion white paper) co-hosted by Vendasta. But more important than the "why?" is the "how?".  Addressing…

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