Advanced TV Update: BIA/Kelsey Webinar, Dec 6th, 2pm-3pm

BIAK 06Dec2017 Advanced TV Webinar

BIA/Kelsey’s Advanced TV webinar series continues with our assessment of developments in 2017 and a look ahead at expectations for 2018.  We’ll sort out players, roles strategies and our panel will bring their own points of view to the discussion. BIA/Kelsey looks broadly at the Advanced TV landscape as comprising platforms and data that target and deliver audiences beyond typical gender and age attributes. We include programmatic TV, addressable TV, Connected TV/OTT, Contextual Audience Networks and the newly approved ATSC 3.0/Next Gen TV standard. Our next webinar will be Wednesday, December 6th, 2pm – 3pm EST. We’ll feature executives from Experian, Simmons Research, DISH, and Canoe who will share what they’re doing and how they’re seeing this marketplace moving ahead. Click here to register for this complimentary event.

BIA/Kelsey’s managing director Rick Ducey and USIM’s advanced TV strategist Mitch Oscar are the hosts for this series.

Our guests lined up for this webinar include:

  • Brad Danaher who is the Television Partnership Director at Experian Marketing Services and is responsible for creating and managing key TV relationships to build Experian’s product and service offerings. He works closely with TV operators, device manufacturers, measurement firms, media agencies and advertisers.
  • Andrew Feigenson, CEO, Simmons Research. Prior to this role, he served seven years at Nielsen including Managing Director, Digital where he was responsible for leading Nielsen’s relationships with digital media companies and CFO of Nielsen Catalina Solutions, where he was responsible for sales and strategy.
  • Brian Norris, VP, DISH Media Sales. Brian Norris is Vice President of DISH Media Sales, providing advertising sales for DISH and Sling TV. Brian oversees the teams spearheading the company’s advanced advertising initiatives, which include addressable, interactive and programmatic platforms as well as digital sales for Sling TV and DISH Anywhere.
  • Chris Pizzurro has over 30 years’ experience in national media strategy, marketing, and implementation, with a focus on traditional TV and digital media advertising. He is currently Head of Sales & Marketing at Canoe, an advertising technology company focused on stewarding dynamically inserted advertising to national TV network programs available on MVPDs’ VOD platforms. currently sits on the eSports Ad Bureau Advisory Board.

 

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