Marketron’s 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA’s 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will drive growth. Marketron’s infographic provides a snapshot of BIA’s 2023 local ad forecast.
Renee Ingenito, VP of Enterprise Sales and Beth Osbourne, Senior Content Manager examines BIA’s forecast along with economic signs to develop their recommendations for finding revenue success. As they put it, “Local TV advertising revenue projections tell a complicated story. Get the facts behind the numbers and what they mean for your strategy and plans in the year ahead.”
Ingenito and Osbourne will share insights on leveraging data on spot inventory supply and demand with real-timer avails to develop dynamic pricing more attuned to current market conditions to drive fill rates.