There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses (SMBs)* that spend on average of $75,000 annually on advertising and marketing tools according to BIA/Kelsey’s Local Commerce Monitor™ survey of SMBs.
These SMBs**, which report using an average of 12.9 different media and marketing platforms, are also heavy users of social media (Facebook, websites and email). SEO, combined with social marketing, can tie all these channels together to contribute to higher search engine rankings.
BIA/Kelsey recently published a free report, “Selling SEO and Social Automation to SMBs” that takes a deep dive into the optimal approach for sellers of marketing automation to expand their product mix to include combined SEO and social marketing services.
*BIA/Kelsey defines SMB as a business with one to 99 employees.
** Plus Spenders have an average annual advertising spend of at least $25,000.
BIA/Kelsey’s LCM, Wave 19 reports can be purchased a la carte in the BIA/Kelsey eStore. Our LCM reports look at where particular SMBs (broken out by size, vertical, etc.) spend the most, as well as the top channels for advertising and marketing.