Facing the Economic Realities of Facebook Advertising
The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: "Facebook Ads Become Costlier Choice for Small Businesses." This is a…
SMBs with Big Budgets take on Big Data Solutions
It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes.…
Producing Value and Revenue with Digital Video
BIA/Kelsey participated in a thought leadership summit hosted by the American Press Institute yesterday at NPR's headquarters in Washington, DC to explore content and revenue strategies around digital video with…
Major Disconnect Between Consumers and SMBs When it Comes to Mobile Advertising
When walking around the local mall you rarely see a shopper without a mobile device in their hand. So it's no surprise that 37.1 percent of consumers use smartphones and…
Print Directories Still Considered Necessary for Holistic Reach of Local Consumers
The term "Yellow Pages" isn't tossed around in the advertising world the way it used to be. The local conversation has shifted to online, social and mobile advertising. Yet according…
Franchises Prove to be More Sophisticated Than the Average SMB
When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey's most recent wave of our Local Commerce Monitor. Franchises were much…
Where Will Facebook Go to Sustain Mobile Growth?
There's been lots of action on the Facebook front over the past few weeks. Most recent of course is the company's quarterly earnings. The big story there is the continued…
Big Changes Afoot Under New Hibu CEO
David Eckert hasn't let any grass grow under his feet since taking the helm last month at the global search and directory company Hibu. Eckert, who had been serving…
Tweeting a Click to Call Button
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to…
Social and Mobile Crucial to Plus Spender SMBs Now and In the Future
Plus Spender SMBs showed a wide diversity in media usage in BIA/Kelsey's most recent Local Commerce Monitor™ (LCM) survey, Wave 17. Plus Spender SMBs consist of SMBs that spend an…