Online Property Penetration BIA/Kelsey data shows small-businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company's recent earnings call that they see SMBs…
SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to…
This morning at SMB Digital Marketing moderator Jed Williams interviewed four companies in the middle of understanding how to deliver content market solutions to small businesses. One of the biggest…
BIA/Kelsey recently published a report on the use of various business marketing services by SMBs. LCM is BIA/Kelsey's long-running study of how U.S. small business advertisers are evolving their advertising…
Last month I presented to the International Franchise Association "Fran Camp" conference in Atlanta. To capture and prepare for the presentation, I recorded some of the slides and audio which…
BIA/Kelsey recently published the second in a series of reports based on specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey’s long-running study of how U.S.…
BIA/Kelsey recently rolled out the first in a series of reports offering very specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey's long-running study of how…
The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric…
BIA/Kelsey's Local Commerce Monitor of SMBs shows that in our core sample (up to 100 employees, no minimum ad spend level), the number of marketing media used for advertising and…
To kick off the afternoon of Day 2 of SMB Digital Marketing, a duo of social media experts explicated the fluid dynamics of delivering social media to SMBs. Mike Nabasny,…