Do It For/With Me SMBs Spend More Than DIYers
Earlier this month we examined SMBs that prefer a "Do it Yourself" model, but that's only half the story. SMBs that told us they prefer a "Do It With Me"…
The Who and Why of DIY
After putting the final touches on the Do-It-Yourself (DIY) report from our latest Local Commerce Monitor™ survey of SMBs, I sat down* to write this blog post. This report is…
Established SMBs Use a Broad Mix of Advertising Channels
Last month we examined the marketing and advertising trends of newly formed SMBs as part of a series of reports drilling down in our Local Commerce Monitor™, Wave 18 survey…
Advertising and Marketing by SMBs with 10-99 Employees
If you're a regular reader of this blog, you'll notice that several of our recent research reports are covering SMBs of specific size brackets. We started with a report on…
Franchises as a Vanguard of the SMB World
Franchises are a distinctive and vibrant SMB segment. By almost every metric, franchises act differently from the overall SMB population. Franchises tend to "live large" -- they do things in…
New SMBs Choose Social Media to Advertise, Retain & Acquire Customers
While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs…
New SMBs Choose Social Media to Advertise, Retain & Acquire Customers
While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs…
Making Facebook Easier to Use for SMBs – Social Postcards by Vistaprint/Webs
Vistaprint's Webs.com unit acquired back in 2011 continues to innovate its services platform for SMBs who know they need promotional solutions but need quick and easy workflows.…
When SMBs Start to Blossom
As a group, SMBs with 2-9 employees have a distinctive profile that in many respects lies between the profiles of VSBs (Very Small Businesses - those with only one employee)…
Single Employee SMBs — the Ultimate Do-It-Yourselfers
If there's one group of merchants that is likely to do its own advertising and promotion, it is those with only one employee, AKA "very small businesses" (VSBs), according to…