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Social Media Marketing on the Rise

UMass Dartmouth's Center for Marketing Research has released its annual study of social media marketing, showing that a whopping 91 percent of firms use at least one social media tool.…

New Life for an Old Format?

A new study by AOL's Platform-A and Information Resources, Inc. reports that nearly 40 percent of shoppers would be very likely to use coupons accessed online. Additional findings from this…

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