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Articles tagged with: social

Facebook, Mergers & Acquisitions, Online/Interactive, Social »

[21 Feb 2014 | No Comment | ]

There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next “has been” social media website alongside Myspace are circulating the web. According to a study by Socialbakers, total reach of Facebook brand pages among teens ages 13-17 fluctuated throughout …

Mobile, Paid Search, Smartphones, SMBs, Social »

[13 Feb 2014 | No Comment | ]

According to DAC Group and Kantar’s latest consumer search behavior study, mobile and social search are showing a progressive increase in adoption.
Mobile devices are becoming vital to Canadian consumers when they are searching for local businesses. Brick and mortar foot traffic is increased as a result with 65% of consumers who search on mobile devices …

Online/Interactive »

[13 Dec 2011 | No Comment | ]

Moderator Peter Krasilovsky led a session Monday afternoon on how several leading vertical sites are successfully leveraging social media. As sites that are focused on a specific business, profession or user need, verticals will typically contain a directory, specialized editorial content, expert Q&A, advertising, etc. Panelists were:
-Mark Britton, CEO and President, Avvo
-Pete Flint, CEO, Trulia.com
-Matt …

Online/Interactive, Reputation Management, SMBs, Social »

[13 May 2011 | 2 Comments | ]

Mentions, reviews, blog comments, tweets, posts and now check-ins. It’s enough digital noise to lead local business owners to throw their hands up in despair. As Internet fragmentation accelerates, a host of reputation management providers have carved out an important foothold in the digital landscape by aggregating merchants’ online activity through a single dashboard that …

Online/Interactive, Social »

[17 Feb 2011 | No Comment | ]

Leading up to next Wednesday’s launch of Social Local Media, and next Thursday’s webinar, we’ve been sharing our data and insights and encouraging your feedback to help guide our coverage. Starting today, we’re opening ourselves up to you even more with polling that gives you a platform to voice your needs and ask your questions. …

Online/Interactive, Social »

[14 Feb 2011 | 3 Comments | ]

The debut of BIA/Kelsey’s newest advisory service – Social Local Media – is fast upon us, with the launch set for Wednesday, Feb. 23, and an introductory webinar to follow the next day (2/24). Over the next eight business days, we are going to engage in a social media marketing campaign to give you a …

Blogging, SMBs, Social »

[31 Jan 2011 | One Comment | ]

Today I am excited to announce that BIA/Kelsey has greatly enhanced its focus on social media to include dedicated coverage on our Local Media Watch blog and a new Continuous Advisory Service called Social Local Media.
BIA/Kelsey Analyst Jed Williams and BIA/Kelsey Associate Andrew Shotland, a.k.a. the Local SEO Guy, are teaming up to lead our …

SEM, Yellow Pages »

[20 Oct 2010 | 3 Comments | ]

I sat in on a breakout session this morning at SES Chicago entitled “Local 2.0: The Evolution of Local Search.” Gregg Stewart from TMP division 15miles moderated, with two local SEO experts presenting, David Rodecker or Relevant Ads and Curtis R. Curtis from SharksFly Marketing.
According to the speakers, many of the old rules of local SEO …

SMBs, Yellow Pages »

[17 Aug 2010 | No Comment | ]

The Swedish software company 3L System Group has acquired California-based Pagenator LLC, a company that has built software enabling the automatic production of social media fan pages at high volumes. This deal enables 3L to offer directory publishers the ability to get any or all of their customers up and running on Facebook quickly, complete …

Online/Interactive, Yellow Pages »

[2 Aug 2010 | No Comment | ]

The U.K.-based publisher Yell today announced it offers advertisers the ability to run targeted ads on Facebook as part of its NetReach ad syndication product, which features about 70 U.K. sites. Facebook is a significant addition to the network, with more than 26 million U.K. accounts, half of which are accessed daily.
Yell works with the …

Online/Interactive »

[8 Jul 2010 | No Comment | ]

The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones.
The quarterly study found that nearly one out of three smartphone users has called or stopped into a local business after finding that business from a local search …

Online/Interactive »

[20 May 2010 | No Comment | ]

For the past six months or so, Mark Canon, Yell’s head of online, has been looking to either buy or partner his company’s way into the recommendations and reviews space. As he put it, “At the center, our business is about generating and capturing content about merchants.”
Canon and Yell settled on acquiring the U.K. review …

Online/Interactive, Verticals, Yellow Pages »

[13 Apr 2010 | 2 Comments | ]

Today brings two meaningful announcements in the answers space from SuperMedia and MerchantCircle. Answers is an area that seems to be getting more attention as a way for local merchants to differentiate themselves online and for local online media sites to generate social content that indexes well.

SuperMedia has unveiled a new beta “social platform” called …

AT&T, Social, User-Generated Content »

[5 Mar 2010 | No Comment | ]

AT&T Interactive has put up a beta version of its new Buzz.com site dedicated to eliciting positive social recommendations and answers to questions from friends, friends of friends and throughout the Buzz site (which, unfortunately, may get confused with Google Buzz, which was developed after AT&T had announced plans for Buzz.com.)
The site’s main purpose is …

Mobile, Online/Interactive »

[9 Feb 2010 | No Comment | ]

Loopt continues to evolve from a location based social network to more of a local search utility. This comes during a general shift of market attention towards location based mobile apps and the commercial intent that can be inherent in their use.
Yesterday Loopt took another step towards monetizing some of these local interactions by partnering …

Mobile, Online/Interactive »

[25 Jan 2010 | No Comment | ]

Topping the list of hot topics in digital media these days (besides iTablet rumors) is social gaming (i.e. Zynga), mobile social apps (i.e. foursquare), and mobile gaming.  Mobile startup Booyah is combining all of them in an iPhone app called MyTown whose growth can only be described as explosive.
After launching its version 2.0 last week, …