Yell Launches Targeted Facebook Ads
The U.K.-based publisher Yell today announced it offers advertisers the ability to run targeted ads on Facebook as part of its NetReach ad syndication product, which features about 70 U.K. sites. Facebook is a significant addition to the network, with more than 26 million U.K. accounts, half of which are accessed daily.
Yell works with the digital agency TGB Digital to target ads to the most relevant audience using the ONE Media Manager system.
Below is a screen shot that shows an ad for a wedding dress shop that is served on all profiles whose relationship status is set to “engaged.”