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Local Commerce Monitor, Online/Interactive, SMBs, Traditional Media, Yellow Pages, Internet, Yellow Pages, Print »

[13 Mar 2015 | No Comment | ]

If you’re a regular reader of this blog, you’ll notice that several of our recent research reports are covering SMBs of specific size brackets. We started with a report on SMBs with a single employee, then covered SMBs with 2-9 employees, and just now we published a report on SMBs with 10-99 employees.
We’re reporting the …

Local Commerce Monitor, Online/Interactive, SMBs »

[23 Feb 2015 | No Comment | ]

Franchises are a distinctive and vibrant SMB segment. By almost every metric, franchises act differently from the overall SMB population. Franchises tend to “live large” — they do things in a big way, starting with ad spending. At an average of over $87,000 in LCM Wave 18, franchise spending on advertising and promotion is well …

Mobile, Online/Interactive, SMBs, Social, Traditional Media »

[10 Feb 2015 | No Comment | ]

As a group, SMBs with 2-9 employees have a distinctive profile that in many respects lies between the profiles of VSBs (Very Small Businesses – those with only one employee) and medium-size and larger-size SMBs. In some ways, SMBs in the 2-9 employee bracket might be thought of as the “pre-teens” of the SMB world. …

Marketing Technology, Online/Interactive, Sales Best Practices, SMBs »

[23 Jan 2015 | 2 Comments | ]

One big trend we are seeing in our Local Commerce Monitor (LCM) findings is that low-spending SMBs are taking advantage of the lower price levels of digital and social media and reducing their overall ad spend. This has big implications for traditional media sellers as well as pure plays trying to find the right go …

Online/Interactive »

[19 Jan 2015 | 2 Comments | ]

“Google Domains” is now open for business. The search giant’s decision to wade into the world of domains registration is a logical extension of its growing suite of business apps and services, many of which are focused on SMBs. Another fresh example of this is Google’s ongoing effort to buy the payments provider Softcard.
Some of …

BIA/Kelsey SMB, Conferences, Online/Interactive, SMBs, Social »

[15 Sep 2014 | No Comment | ]

As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just “in from the field” a few weeks ago.
The data we released Monday morning (which BTW you may have heard on the Wall Street Journal morning broadcast, …

BIA/Kelsey SMB, Facebook, Online/Interactive, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.” This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

Leading in Local: The National Impact, Online/Interactive, SMBs »

[13 May 2014 | One Comment | ]

When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey‘s most recent wave of our Local Commerce Monitor.
Franchises were much more oriented toward digital and online media. According to the LCM data, they expect to allocate 42 percent of their total ad budget toward digital and …

Online/Interactive »

[13 Apr 2014 | One Comment | ]

San Francisco’s Zendesk announced in an SEC filing its plans for a $150 million IPO.
The company may break $100 million in annual revenues this year, and is not yet profitable (which may — or may not — matter to tech investors).
Zendesk has a CRM product suite that is particularly appropriate to SMBs. Their suite is …

Brand Marketing, Content marketing, Facebook, Mobile, Online/Interactive, Social, Video »

[26 Mar 2014 | No Comment | ]

I attended an intriguing breakout session — “Spreading the Word: Advanced Strategies for Content Distribution”¯ – at the ad:tech conference today in San Francisco’s glistening Moscone Center.
The session  featured a presentation by Alex from Digitas, who walked the audience through the conception and implementation of a social-centric campaign to introduce a new taco at Taco Bell. …

Online/Interactive »

[7 Aug 2013 | 2 Comments | ]

BIA/Kelsey recently published a report on the use of various business marketing services by SMBs. LCM is BIA/Kelsey’s long-running study of how U.S. small business advertisers are evolving their advertising and marketing practices.
This Spotlight reports focuses on the use of an array of marketing services, including: analytics, CRM, email, online surveys, reputation monitoring and video …

Online/Interactive »

[21 May 2013 | No Comment | ]

BIA/Kelsey recently published the second in a series of reports based on specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey’s long-running study of how U.S. small business advertisers are evolving their use of media to acquire and retain customers.
The second of these “Spotlight” reports focuses on small business advertisers that …

Online/Interactive »

[22 Mar 2013 | One Comment | ]

The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric they reported: Three percent of their [SMBs] advertising budgets flows online.
Some subsequent commentators have interpreted this finding as narrowly referring to online display ads, …

Mobile, Online/Interactive, Social »

[16 Dec 2011 | No Comment | ]

The last act at ILM West was a panel on the future of “SoLoMo” (Social/Local/Mobile). Moderators Mike Boland and Jed Williams tag-teamed a panel of four:
-David Courtney, CEO, JiWire, a location-based media channel connecting advertisers and mobile consumers via public Wi-Fi or location-based mobile apps
-Steve Espinosa, founder and CEO, AppStack, a developer of mobile apps
-Ankit …

Online/Interactive »

[13 Dec 2011 | 2 Comments | ]

Moderator Peter Krasilovsky led a session Monday afternoon on how several leading vertical sites are successfully leveraging social media. As sites that are focused on a specific business, profession or user need, verticals will typically contain a directory, specialized editorial content, expert Q&A, advertising, etc. Panelists were:
-Mark Britton, CEO and President, Avvo
-Pete Flint, CEO, Trulia.com
-Matt …

Conferences, Coupons/Deals, Online/Interactive »

[19 Jul 2011 | One Comment | ]

There are already many types of deals and a plethora of deal providers. And all signs point to even more growth and variety.
To peer a year or two ahead, moderator Matt Booth led a discussion with four seasoned players in the deal space on Tuesday afternoon. He asked them for their predictions of the key …

Conferences, Coupons/Deals, Online/Interactive »

[19 Jul 2011 | No Comment | ]

For Part Deux of the Mobile Meets Deals series, host Mike Boland continued his dialog with segment leaders.
First up was Brian Knapp, VP of Business Operations, Loopt.
Knapp presented Loopt’s new u-Deals program, launched a few weeks ago on Android and the Web. He said u-Deals “Puts the power of the crowd in charge of deals.” …

Conferences, Coupons/Deals, Mobile, Online/Interactive »

[19 Jul 2011 | One Comment | ]

Who cares what happened when Harry met Sally!? The real action is here at the Deals 3D Conference, where “Mobile Meets Deals.”
In “Part I: Heavy Hitters,” host Mike Boland ran a triad of fast-past interviews with key players rooted in the local online space.
First up was Tristan Walker, Director, Business Development of Foursquare. Walker summarized …

AT&T, Coupons/Deals, SMBs, Yellow Pages, Yellow Pages, Internet »

[18 Jul 2011 | No Comment | ]

David Krantz, president and CEO of AT&T Interactive, announced the launch of AT&T’s “Deal of the Day” program this afternoon at the BIA/Kelsey Deals 3D conference. The program is being offered initially in three markets: Atlanta, Dallas-Ft. Worth and Los Angeles.
Krantz emphasized that deals are a natural extension of local advertising. Ergo, a full-line local …

Online/Interactive, Video »

[23 Mar 2011 | No Comment | ]

Tuesday morning, ILM East kicked off before the sun rose, with coffee and klatching about broadcasters and online. After some introductory remarks, BIA/Kelsey VP Rick Ducey turned over the podium to his colleague, VP Mark Fratrik. Fratrik gave a recap of the latest BIA/Kelsey ad spend forecast by media, and then provided more focused …