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Mobile, Online/Interactive, Social »

[26 May 2015 | No Comment | ]

If you follow BIA/Kelsey’s Local Commerce Monitor, you know that email consistently ranks high for SMB marketing. This spans across business verticals, size, and other firmographics.
But there’s still a gap: most SMBs’ email marketing tactics are fairly basic. They typically send the same promotions to everyone on their list. Or, if they segment the audience, …

Online/Interactive »

[20 May 2015 | One Comment | ]

Omnichannel advertising is NOT the same thing as a bunch of point solutions across different media. Yet, it’s often mistaken as such. True omnichannel advertising consists of highly coordinated campaigns across multiple media and platforms, and is designed to deliver a consistent message and experience.
This was one of the first points in today’s workshop on …

Online/Interactive »

[20 May 2015 | No Comment | ]

 
 

What is “programmatic” advertising? It depends on whom you ask.
In an interview with BIA/Kelsey Managing Director Rick Ducey, John McIntyre, Founder & CEO, Sightly said: “Programmatic buying, in its most simple form, is the automated real-time bidding and purchasing of digital advertising inventory.”
During a programmatic advertising session here at ad:tech San Francisco, panelists gave their …

General Marketing, Local Commerce Monitor, Online/Interactive, SMBs, Social, Television, Local, Verticals, Video, Video, online »

[14 May 2015 | No Comment | ]

SMBs in the entertainment vertical love video advertising. We’re talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they’re big fans of online video, particularly website and YouTube videos. They’re also big on cable and broadcast TV.
This is according to BIA/Kelsey’s latest cut of SMB survey data (information below). …

Online/Interactive »

[2 Apr 2015 | No Comment | ]

GoDaddy’s IPO is a success by just about any standard. Yesterday’s IPO price of $20 per share was eagerly welcomed by the market, which proceeded to bid up the price 31% in the first day of trading. [NASDAQ GDDY]

For investors, the big plusses are: strength of the brand; the large customer base of nearly 13 …

Local Commerce Monitor, Online/Interactive, SMBs »

[2 Apr 2015 | No Comment | ]

After putting the final touches on the Do-It-Yourself (DIY) report from our latest Local Commerce Monitorô survey of SMBs, I sat down* to write this blog post.
This report is a view of SMBs that told us they prefer a “Do It Yourself” (or “Do It Myself”) model for their advertising and marketing services. This is …

Local Commerce Monitor, Online/Interactive, SMBs, Traditional Media, Yellow Pages, Internet, Yellow Pages, Print »

[13 Mar 2015 | No Comment | ]

If you’re a regular reader of this blog, you’ll notice that several of our recent research reports are covering SMBs of specific size brackets. We started with a report on SMBs with a single employee, then covered SMBs with 2-9 employees, and just now we published a report on SMBs with 10-99 employees.
We’re reporting the …

Local Commerce Monitor, Online/Interactive, SMBs »

[23 Feb 2015 | No Comment | ]

Franchises are a distinctive and vibrant SMB segment. By almost every metric, franchises act differently from the overall SMB population. Franchises tend to “live large” — they do things in a big way, starting with ad spending. At an average of over $87,000 in LCM Wave 18, franchise spending on advertising and promotion is well …

Mobile, Online/Interactive, SMBs, Social, Traditional Media »

[10 Feb 2015 | No Comment | ]

As a group, SMBs with 2-9 employees have a distinctive profile that in many respects lies between the profiles of VSBs (Very Small Businesses – those with only one employee) and medium-size and larger-size SMBs. In some ways, SMBs in the 2-9 employee bracket might be thought of as the “pre-teens” of the SMB world. …

Marketing Technology, Online/Interactive, Sales Best Practices, SMBs »

[23 Jan 2015 | 2 Comments | ]

One big trend we are seeing in our Local Commerce Monitor (LCM) findings is that low-spending SMBs are taking advantage of the lower price levels of digital and social media and reducing their overall ad spend. This has big implications for traditional media sellers as well as pure plays trying to find the right go …

Online/Interactive »

[19 Jan 2015 | 2 Comments | ]

“Google Domains” is now open for business. The search giant’s decision to wade into the world of domains registration is a logical extension of its growing suite of business apps and services, many of which are focused on SMBs. Another fresh example of this is Google’s ongoing effort to buy the payments provider Softcard.
Some of …

BIA/Kelsey SMB, Conferences, Online/Interactive, SMBs, Social »

[15 Sep 2014 | No Comment | ]

As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just “in from the field” a few weeks ago.
The data we released Monday morning (which BTW you may have heard on the Wall Street Journal morning broadcast, …

BIA/Kelsey SMB, Facebook, Online/Interactive, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.”†This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

Leading in Local: The National Impact, Online/Interactive, SMBs »

[13 May 2014 | One Comment | ]

When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from†BIA/Kelsey‘s most recent wave of our†Local Commerce Monitor.
Franchises were much more oriented toward digital and online media. According to the LCM data, they expect to allocate 42 percent of their total ad budget toward digital and …

Online/Interactive »

[13 Apr 2014 | One Comment | ]

San Francisco’s Zendesk announced in an SEC filing its plans for a $150 million IPO.
The company may break $100 million in annual revenues this year, and is not yet profitable (which may — or may not — matter to tech investors).
Zendesk has a CRM product suite that is particularly appropriate to SMBs. Their suite is …

Brand Marketing, Content marketing, Facebook, Mobile, Online/Interactive, Social, Video »

[26 Mar 2014 | No Comment | ]

I attended an intriguing breakout session — “Spreading the Word: Advanced Strategies for Content Distribution”Ě –†at the ad:tech conference today in San Francisco’s glistening Moscone Center.
The session †featured a presentation by Alex from Digitas, who walked the audience through the conception and implementation of a social-centric campaign to introduce a new taco at Taco Bell. …

Online/Interactive »

[7 Aug 2013 | 2 Comments | ]

BIA/Kelsey recently published a report on the use of various business marketing services by SMBs. LCM is BIA/Kelsey’s long-running study of how U.S. small business advertisers are evolving their advertising and marketing practices.
This Spotlight reports focuses on the use of an array of marketing services, including: analytics, CRM, email, online surveys, reputation monitoring and video …

Online/Interactive »

[21 May 2013 | No Comment | ]

BIA/Kelsey recently published the second in a series of reports based on specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey’s long-running study of how U.S. small business advertisers are evolving their use of media to acquire and retain customers.
The second of these “Spotlight” reports focuses on small business advertisers that …

Online/Interactive »

[22 Mar 2013 | One Comment | ]

The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric they reported: Three percent of their [SMBs] advertising budgets flows online.
Some subsequent commentators have interpreted this finding as narrowly referring to online display ads, …

Mobile, Online/Interactive, Social »

[16 Dec 2011 | No Comment | ]

The last act at ILM West was a panel on the future of “SoLoMo” (Social/Local/Mobile). Moderators Mike Boland and Jed Williams tag-teamed a panel of four:
-David Courtney, CEO, JiWire, a location-based media channel connecting advertisers and mobile consumers via public Wi-Fi or location-based mobile apps
-Steve Espinosa, founder and CEO, AppStack, a developer of mobile apps
-Ankit …