Home » Archive

Conferences, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[15 Sep 2014 | No Comment | ]

As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just “in from the field” a few weeks ago.
The data we released Monday morning (which BTW you may have heard on the Wall Street Journal morning broadcast, …

Facebook, Online/Interactive, SMB Digital Marketing, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.” This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

Leading in Local: The National Impact, Online/Interactive, SMBs »

[13 May 2014 | No Comment | ]

When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey‘s most recent wave of our Local Commerce Monitor.
Franchises were much more oriented toward digital and online media. According to the LCM data, they expect to allocate 42 percent of their total ad budget toward digital and …

Online/Interactive »

[13 Apr 2014 | No Comment | ]

San Francisco’s Zendesk announced in an SEC filing its plans for a $150 million IPO.
The company may break $100 million in annual revenues this year, and is not yet profitable (which may — or may not — matter to tech investors).
Zendesk has a CRM product suite that is particularly appropriate to SMBs. Their suite is …

Brand Marketing, Content marketing, Facebook, Mobile, Online/Interactive, Social, Video »

[26 Mar 2014 | No Comment | ]

I attended an intriguing breakout session — “Spreading the Word: Advanced Strategies for Content Distribution”¯ – at the ad:tech conference today in San Francisco’s glistening Moscone Center.
The session  featured a presentation by Alex from Digitas, who walked the audience through the conception and implementation of a social-centric campaign to introduce a new taco at Taco Bell. …

Online/Interactive »

[7 Aug 2013 | One Comment | ]

BIA/Kelsey recently published a report on the use of various business marketing services by SMBs. LCM is BIA/Kelsey’s long-running study of how U.S. small business advertisers are evolving their advertising and marketing practices.
This Spotlight reports focuses on the use of an array of marketing services, including: analytics, CRM, email, online surveys, reputation monitoring and video …

Online/Interactive »

[21 May 2013 | No Comment | ]

BIA/Kelsey recently published the second in a series of reports based on specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey’s long-running study of how U.S. small business advertisers are evolving their use of media to acquire and retain customers.
The second of these “Spotlight” reports focuses on small business advertisers that …

Online/Interactive »

[22 Mar 2013 | One Comment | ]

The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric they reported: Three percent of their [SMBs] advertising budgets flows online.
Some subsequent commentators have interpreted this finding as narrowly referring to online display ads, …

Mobile, Online/Interactive, Social »

[16 Dec 2011 | No Comment | ]

The last act at ILM West was a panel on the future of “SoLoMo” (Social/Local/Mobile). Moderators Mike Boland and Jed Williams tag-teamed a panel of four:
-David Courtney, CEO, JiWire, a location-based media channel connecting advertisers and mobile consumers via public Wi-Fi or location-based mobile apps
-Steve Espinosa, founder and CEO, AppStack, a developer of mobile apps
-Ankit …

Online/Interactive »

[13 Dec 2011 | 2 Comments | ]

Moderator Peter Krasilovsky led a session Monday afternoon on how several leading vertical sites are successfully leveraging social media. As sites that are focused on a specific business, profession or user need, verticals will typically contain a directory, specialized editorial content, expert Q&A, advertising, etc. Panelists were:
-Mark Britton, CEO and President, Avvo
-Pete Flint, CEO, Trulia.com
-Matt …

Conferences, Coupons/Deals, Online/Interactive »

[19 Jul 2011 | One Comment | ]

There are already many types of deals and a plethora of deal providers. And all signs point to even more growth and variety.
To peer a year or two ahead, moderator Matt Booth led a discussion with four seasoned players in the deal space on Tuesday afternoon. He asked them for their predictions of the key …

Conferences, Coupons/Deals, Online/Interactive »

[19 Jul 2011 | No Comment | ]

For Part Deux of the Mobile Meets Deals series, host Mike Boland continued his dialog with segment leaders.
First up was Brian Knapp, VP of Business Operations, Loopt.
Knapp presented Loopt’s new u-Deals program, launched a few weeks ago on Android and the Web. He said u-Deals “Puts the power of the crowd in charge of deals.” …

Conferences, Coupons/Deals, Mobile, Online/Interactive »

[19 Jul 2011 | One Comment | ]

Who cares what happened when Harry met Sally!? The real action is here at the Deals 3D Conference, where “Mobile Meets Deals.”
In “Part I: Heavy Hitters,” host Mike Boland ran a triad of fast-past interviews with key players rooted in the local online space.
First up was Tristan Walker, Director, Business Development of Foursquare. Walker summarized …

AT&T, Coupons/Deals, SMBs, Yellow Pages, Yellow Pages, Internet »

[18 Jul 2011 | No Comment | ]

David Krantz, president and CEO of AT&T Interactive, announced the launch of AT&T’s “Deal of the Day” program this afternoon at the BIA/Kelsey Deals 3D conference. The program is being offered initially in three markets: Atlanta, Dallas-Ft. Worth and Los Angeles.
Krantz emphasized that deals are a natural extension of local advertising. Ergo, a full-line local …

Online/Interactive, Video »

[23 Mar 2011 | No Comment | ]

Tuesday morning, ILM East kicked off before the sun rose, with coffee and klatching about broadcasters and online. After some introductory remarks, BIA/Kelsey VP Rick Ducey turned over the podium to his colleague, VP Mark Fratrik. Fratrik gave a recap of the latest BIA/Kelsey ad spend forecast by media, and then provided more focused …

Online/Interactive »

[15 Sep 2010 | No Comment | ]

Moderator Peter Krasilovsky, Program Director for BIA/Kelsey’s Marketplaces advisory service, kicked off this panel on the explosive “deal a day” marketing phenomenon. Topics included the current state-of-the-art, and the likely evolutionary path of the daily deal format. Panelists were two leading innovators in this increasingly-crowded space:
• Tim O’Shaughnessy, CEO and Cofounder, LivingSocial
• Perry Evans, Founder and CEO, …

Online/Interactive »

[14 Sep 2010 | No Comment | ]

In the afternoon session on “Ins and Outs of Reputation Management,” moderator Matt Booth kicked off with a definition of reputation management, which is a component of “e-mail reputation and presence management” (ERPM), one of the media categories forecast by BIA/Kelsey.
Brendan King, CEO of VendAsta Technologies, defined reputation management as: “What you say about yourself …

Online/Interactive »

[8 Jul 2010 | No Comment | ]

The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones.
The quarterly study found that nearly one out of three smartphone users has called or stopped into a local business after finding that business from a local search …

Online/Interactive »

[7 Jul 2010 | No Comment | ]

The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones.
The quarterly study found that nearly one out of three smartphone users has called or stopped into a local business after finding that business from a local search …

General Marketing, Online/Interactive, Paid Search, SEM »

[30 Mar 2010 | No Comment | ]

In the second “installment” of its quarterly report “State of Small Business Online Advertising, Search Edition,” WebVisible reports that its SMB clients increased their online search spending to an average of $2,149 in Q4 2009, an increase of some 30 percent over the Q3 level, and 111 percent over the level of Q4 2008. In …