The New Factors Facing SMBs In The Loyalty Game

The New Factors Facing SMBs in The Loyalty Game

Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers' choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely’, captures…

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2017 The Year of Video Marketing ?!

HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the…

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The Changing Face Of SMBs

The Changing Face of SMBs

The National Federal of Independent Businesses (NFIB), which is known for keeping the pulse on US small businesses through their monthly small business economics trends report, offers other interesting data on small business owners. There's been a lot of mention lately…

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Women In Local Media – Nancy Shenker & SheBoom

Women In Local Media – Nancy Shenker & SheBoom

Yesterday at BIA/Kelsey's Engage pre-conference Women Leading In Local  session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their 20s, 30s, and 40s. She…

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