Tag: local advertising
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Localized Media Campaigns Can Help National Brands Drive Higher Growth
MediaMax Network (MMN) and BIA/Kelsey collaborated to develop an eBook entitled. The Win of Going Local, which looks at how national brands can use localized media campaigns to drive higher growth. In the 15 page ebook, read about how “Brand marketers are going far beyond just helping consumers find where to go locally to enjoy their favorite brands. The…
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Analyst Workshop: Local Ad Revenues Reach $146 Billion
This is the latest in BIA/Kelsey’s Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020. This according to BIA/Kelsey’s U.S. Local Advertising Forecast 2016. It measures localized ad media, both…
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SMB Data Point of the Week: Franchisees Have More Aggressive Plans Than Other SMBs
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such as mobile websites, tap-to-pay and in-store beacons, than other small businesses in the survey. Franchisees are bullish on spending…
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LCR Bytes: Google is Strong in Boston, but TV is a Close Second
Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* – more than double its nearest competitor, Hearst Television, in 2nd place with $110.5 million. Local television stations owned Sunbeam Television (WHDH-TV and WLVI-TV) and CBS TV…
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LCR Bytes: Digital Outperforms Broadcast in the City of Brotherly Love
In Philadelphia, the City of Brotherly Love, digital* media outperformed over-the-air broadcast** in generating revenue in 2015, according to BIA/Kelsey’s new Local Competition Report for the Philadelphia television market (see chart above). Broadcast, which combines over-the-air radio and television, accounted for $855 million in 2015, while digital media accounted for $941 million. Broadcast’s online revenues are included in…
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LCR Bytes: Mobile Advertising in San Francisco
Locally targeted mobile advertising* in the San Francisco bay area is forecast to be $373.3 million in 2016, according to BIA/Kelsey’s new Local Competition Report (see chart above). Google is expected to take the largest single piece of the pie at 25 percent. Facebook follows with 14.6 percent. Local newspapers, including Digital First Media and Hearst…
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How Do You Buy Localized Advertising? IAB Releases a Guide
BIA/Kelsey pegs localized advertising at $139.4 billion this year, with digital media accounting for about 26 percent of that total. To help advertisers tackle this market, the Interactive Advertising Bureau (IAB) has released its signature media buying guide, this time specifically focused on localized advertising. This is getting increasingly challenging as local media — both traditional…
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Analyst Roundtable: On Demand Local Services; Closed Loop Marketing; and Local Ad Sales
On Demand Local Services — a.k.a the uberfication of everything — continue to expand into new local service verticals. We’re seeing everything from lawyers to weed delivery (you might need those two together). This is the topic of a report I’m writing, and a discussion point in this week’s analyst roundtable. In addition to…