Tag: local advertising
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Almost 1/3 of Automotive Ad Spending Going to TV in 2017
According to BIA/Kelsey’s newly released report “Insights into Local Advertising — Automotive Vertical” businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts automotive third behind retail and general services. And the largest chunk of local advertising spend by automotive is going to over-the-air (OTA)…
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Automotive Will Spend $16.3 Billion on Local Advertising in 2017
BIA/Kelsey’s newest report “Insights into Local Advertising — Automotive Vertical“ examines local media spending trends and consumer media usage habits in the automotive category. “Technology and consumers shifting shopping behaviors have had a large impact on the auto industry, even for repair shops, gas stations and tire companies. While digital (especially mobile and targeted media) continue to…
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Localized Media Campaigns Can Help National Brands Drive Higher Growth
MediaMax Network (MMN) and BIA/Kelsey collaborated to develop an eBook entitled. The Win of Going Local, which looks at how national brands can use localized media campaigns to drive higher growth. In the 15 page ebook, read about how “Brand marketers are going far beyond just helping consumers find where to go locally to enjoy their favorite brands. The…
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Local Ad Spending in Texas to Top $13 Billion in 2017
Local market advertising* in the state of Texas will reach $13 billion this year across 19 television markets, according to the Media Ad View forecast published recently by BIA/Kelsey. Not surprisingly, the Dallas-Ft. Worth market tops the list with a whopping $3.9 billion, with Houston (which includes nearby Galveston) close behind with nearly $3.6 billion.…
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Analyst Workshop: Local Ad Revenues Reach $146 Billion
This is the latest in BIA/Kelsey’s Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020. This according to BIA/Kelsey’s U.S. Local Advertising Forecast 2016. It measures localized ad media, both…
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SMB Data Point of the Week: Franchisees Have More Aggressive Plans Than Other SMBs
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such as mobile websites, tap-to-pay and in-store beacons, than other small businesses in the survey. Franchisees are bullish on spending…
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LCR Bytes: TV is Hot in Atlanta
Over-the-air television advertising revenues* in Atlanta, Georgia reached $428.3 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Atlanta television market. This $428.3 million revenue estimate is broken down by owner in the pie chart above. Cox Media Group’s WSB-TV (ABC) dominates the market, generating nearly a third of the over-the-air television advertising revenues in the market. Fox Television’s…
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LCR Bytes: Dallas Does Online Advertising
When it comes to online advertising, Google is on top… at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to BIA/Kelsey, Google billed more than $190 million in local advertising revenue* in 2015 – more than triple…
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LCR Bytes: Google is Strong in Boston, but TV is a Close Second
Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* – more than double its nearest competitor, Hearst Television, in 2nd place with $110.5 million. Local television stations owned Sunbeam Television (WHDH-TV and WLVI-TV) and CBS TV…
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LCR Bytes: Digital Outperforms Broadcast in the City of Brotherly Love
In Philadelphia, the City of Brotherly Love, digital* media outperformed over-the-air broadcast** in generating revenue in 2015, according to BIA/Kelsey’s new Local Competition Report for the Philadelphia television market (see chart above). Broadcast, which combines over-the-air radio and television, accounted for $855 million in 2015, while digital media accounted for $941 million. Broadcast’s online revenues are included in…
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LCR Bytes: Mobile Advertising in San Francisco
Locally targeted mobile advertising* in the San Francisco bay area is forecast to be $373.3 million in 2016, according to BIA/Kelsey’s new Local Competition Report (see chart above). Google is expected to take the largest single piece of the pie at 25 percent. Facebook follows with 14.6 percent. Local newspapers, including Digital First Media and Hearst…
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LCR Bytes: Hubbard is TOP of the heap in DC Radio Revenues
Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken down by owner in the pie chart above. Hubbard Radio’s stations, including WTOP, were responsible for nearly a quarter of the radio revenue in the market — 24.6%. iHeartMedia’s stations…
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LCR Bytes: L.A. TV Stations Earn $1.49 Billion in Advertising Revenue
Over-the-air television advertising revenues* in Los Angeles reached $1.49 billion in 2015, according to BIA/Kelsey’s new Local Competition Report on the Los Angeles television market. This $1.49 billion revenue estimate is broken down by owner in the pie chart above. Not surprisingly, the top four billing owner groups were the big four television networks. As you can see, CBS TV’s…
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LCR Bytes: Google Dominates the New York Ad Market
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!, Pandora, Yelp, Twitter, and AOL combined. These other digital brands account for $429M, making them…
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How Do You Buy Localized Advertising? IAB Releases a Guide
BIA/Kelsey pegs localized advertising at $139.4 billion this year, with digital media accounting for about 26 percent of that total. To help advertisers tackle this market, the Interactive Advertising Bureau (IAB) has released its signature media buying guide, this time specifically focused on localized advertising. This is getting increasingly challenging as local media — both traditional…
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Analyst Roundtable: On Demand Local Services; Closed Loop Marketing; and Local Ad Sales
On Demand Local Services — a.k.a the uberfication of everything — continue to expand into new local service verticals. We’re seeing everything from lawyers to weed delivery (you might need those two together). This is the topic of a report I’m writing, and a discussion point in this week’s analyst roundtable. In addition to…