Locally targeted mobile advertising* in the San Francisco bay area is forecast to be $373.3 million in 2016, according to BIA/Kelsey’s new Local Competition Report (see chart above).
Google is expected to take the largest single piece of the pie at 25 percent. Facebook follows with 14.6 percent. Local newspapers, including Digital First Media and Hearst Corporation, bring up third place with 11.1 percent. Yahoo and Bing are forecast to account for less than 2 percent each.
Google’s domination of the San Francisco-Oakland-San Jose market is projected to continue through the end of BIA/Kelsey’s forecast period, 2020 — with Facebook and local newspapers retaining their second and third place spots.
*BIA/Kelsey definition of local advertising: all advertising platforms that provide access to local audiences for national, regional and local marketers.
This is the latest in BIA/Kelsey’s weekly Local Competition Report (LCR) Bytes Series. Pulled from the BIA/Kelsey forecasting database of paid media spending targeting local audiences, LCR Bytes highlight slices of advertising spending in various U.S. markets.