Television dominated the Government/Political/Religion ("GPR") vertical in 2012, according to BIA/Kelsey's Media Ad View Plus. In 2012, television's $3.1 billion of advertising from GPR represented nearly 3/4 of total advertising for this vertical. 2012 Government/Political/Religion Ad Spending by Media The…
In 2012, television dominated both the Automotive advertising and Government/Political/Religion ("GPR") verticals, according to BIA/Kelsey's Media Ad View Plus. More on the GPR vertical later. Television's $4.6 billion share of automotive advertising represented 28.4% of total automotive advertising in 2012.…
According to BIA/Kelsey’s Media Ad View Plus more than 43 percent, or $10.7 billion, of retail advertising dollars went to direct mail in 2012. That $10.7 billion represents 30 percent of direct mail’s total ad spending. Furthermore, BIA/Kelsey doesn't expect…
In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…