Over-the-air television advertising revenues* in Atlanta, Georgia reached $428.3 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Atlanta television market. This $428.3 million revenue estimate is broken down by owner in the pie chart above. Cox Media Group’s WSB-TV (ABC) dominates the market, generating nearly a third of the over-the-air television advertising revenues in the market. Fox Television’s WAGA-TV follows in second with 22.3%. TEGNA’s duopoly, WXIA-TV (NBC) and WATL-TV (My), comes in third place with 19.7%. Meredith’s WGCL-TV (CBS) comes in fourth with 11.2%.
Looking ahead, Atlanta’s television advertising revenues are expected to experience double-digit growth in 2016 primarily due to political advertising from Presidential campaigns and numerous Senate, House and state races, reaching an estimated $479.4 million.
*BIA/Kelsey’s definition of local advertising: all advertising platforms that provide access to local audiences for national, regional and local marketers.
This is the latest in BIA/Kelsey’s weekly Local Competition Report (LCR) Bytes Series. Pulled from the BIA/Kelsey forecasting database of paid media spending targeting local audiences, LCR Bytes highlight slices of advertising spending in various U.S. markets.