Over-the-air television advertising revenues* in Los Angeles reached $1.49 billion in 2015, according to BIA/Kelsey’s new Local Competition Report on the Los Angeles television market. This $1.49 billion revenue estimate is broken down by owner in the pie chart above. Not surprisingly, the top four billing owner groups were the big four television networks. As you can see, CBS TV’s combined KCAL-TV and KCBS-TV had the largest share of the pie, 19.8%. ABC/Disney’s KABC-TV, the highest billing stand-alone station in the market, was not far behind with 17.8%. Fox Television’s KTTV and KCOP-TV were a close third with 17.5%. Comcast/NBC’s KNBC and KVEA came in fourth with 16.2%.
Looking ahead, L.A.’s television advertising revenues are expected to experience considerable growth in 2016 primarily due to political advertising from Presidential campaigns and numerous Senate, House and state races, reaching an estimated $1.61 billion.
*BIA/Kelsey definition of local advertising: all advertising platforms that provide access to local audiences for national, regional and local marketers.
This is the latest in BIA/Kelsey’s weekly Local Competition Report (LCR) Bytes Series. Pulled from the BIA/Kelsey forecasting database of paid media spending targeting local audiences, LCR Bytes highlight slices of advertising spending in various U.S. markets.