LCR Bytes: Dallas Does Online Advertising
When it comes to online advertising, Google is on top… at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to BIA/Kelsey, Google billed more than $190 million in local advertising revenue* in 2015 – more than triple its nearest competitor, local newspapers (lead by A.H. Belo’s Dallas Morning News) which came in 2nd place with a combined $52.5 million. Local radio stations (lead by CBS Radio, Cumulus Media, and iHeartMedia) were a distant third with $20.0 million in online advertising revenue. Google search competitors, Bing and Yahoo, placed 4th and 6th respectively.
Social media companies also made the list of top online advertising billers in the Dallas-Ft. Worth market, with Facebook leading the pack with $11.1 million.
*BIA/Kelsey’s definition of local advertising: all advertising platforms that provide access to local audiences for national, regional and local marketers.
This is the latest in BIA/Kelsey’s weekly Local Competition Report (LCR) Bytes Series. Pulled from the BIA/Kelsey forecasting database of paid media spending targeting local audiences, LCR Bytes highlight slices of advertising spending in various U.S. markets.