The topic of sales transformation is a key issue for the media segment, and BIA/Kelsey brought to the stage four key media companies who have taken a more measured and systematic approach to focusing their sales teams on the new…
This morning at SMB Digital Marketing, BIA/Kelsey Chief Economist Mark Fratrik and VP of Business Development Steve Passwaiter walked through a view of the U.S. local media marketplace, and offered a sample of BIA/Kelsey's Media Ad View Plus, a…
Connect With Women LEADING IN LOCAL Last night in Austin was the first ever Women only session at a BIA/Kelsey Conference. This was the inauguration of a new focus on women in technology that will be part of conferences going…
Amidst all the talk at SMB Digital about marketing solutions for SMBs, we also had a chance to hear from several leading edge SMBs themselves. Several Yelp customers agreed to talk at the conference on Day 1, where they were…
Top insights into franchise marketing were provided today at SMB Digital Marketing, courtesy of Hunter Rose, owner of three Ben & Jerry's Scoop Stores, and longtime local executive and consultant Robyn Rose. Hunter Rose, a former Gartner analyst, is also…
A central theme emerged this morning at SMB Digital Marketing. It began in the Focus on Profits session, where former BIA/Kelsey analyst and current Yellowbot CEO Matt Booth declared, "In ten years, this conference will be all about software and…
Transaction marketing leads to a new level of revenue and engagement, according to LevelUp CEO Seth Priebatsch, who keynoted today at Leading in Local: SMB Digital Marketing Priebatsch has based LevelUp's success on driving more loyalty transactions, using lower Interchange…
Today at SMB Digital Marketing, BIA/Kelsey Entrepreneur in Residence Warren Kay led a panel of heavy hitters to bat around operational and financial strategies for local media companies and early stage startups. Matt Booth, CEO, YellowBot Mike Dodd, Partner, Austin…
Can the state of mobile advertising be indicated by the stock price of some of the industry's leaders? Google and Facebook -- the top two market share leaders -- have faced some investor unease due to users flocking to a…
Our Leading in Local: SMB Digital Marketing event in Austin Sept. 11-13 keeps building and building. We’re expecting hundreds of real and honorary Texans, and overall, an inspiring event that should help define the next wave of SMB growth. In…
The Leading in Local: SMB Digital Marketing event in Austin Sept. 11-13 is now mostly completed -- and it is looking really, really good. Many of the industry’s top executives have committed to participating, including leaders from top new media…
Is email still the anchor for customer engagement, given the rise of mobile, social media, texting, websites and big data? With people joking that they don’t even know what email is, you have to wonder. ExactTarget, which specializes in email…
We’re all ready for the next big turning point in local: and to us, it all begins and ends with the SMB market. Just this week, Facebook announced its one millionth SMB advertiser. We’ll be diving deep into digital marketing…
Will tech companies like Google, Apple, eBay/PayPal, Amazon, Microsoft, Square and Intuit move in on the role traditionally played by banks? It is a distinct possibility in the not-too-distant future, as digitized transactions, mobile payments and offers, and digital wallets…
Ads aren't just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on…
I am personally looking forward to Solocal CEO Jean-Pierre Remy's presentation later this month at the Local Search Association's annual conference in Las Vegas. Solocal, which recently changed its name from PagesJaunes, is the leading search and directory company in…
BIA/Kelsey's Leading in Local 2013 conference March 18-20 in Boston broke so much new ground it's hard to build a report card on what happened among the 50+ speakers and hundreds of participants. But the "local industry" has clearly moved…
At this week's Leading in Local conference we introduced a new dimension. From now on, we'll be holding startup competitions in order to invite "new blood" into the atmosphere. This builds from the Future Stars program we launched last year.…
To close out BIA/Kelsey's Leading in Local Conference, Hearst Executive Vice President and BIA/Kelsey conference regular Lincoln Millstein gave a cautiously optimistic view of print media's future in a brave new mobile and social world. Brand equity and direct local…
Today at BIA/Kelsey's Leading in Local Conference, Google Channel Sales Bus Dev lead Kesh Patel uncovered several aspects of Google's local efforts. Besides his former life as a 7-11 franchisee (before it burned down), and his first Google role to…