IoT: What Does it Mean for Local?
It doesn't get much more "local" than all of the devices that surround us and sit in our pockets. And the continued march of Moore's Law means that more and more items will be connected. This is the promise of the…
It doesn't get much more "local" than all of the devices that surround us and sit in our pockets. And the continued march of Moore's Law means that more and more items will be connected. This is the promise of the…
New businesses* are heavy users of free or (relatively) low cost advertising, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While most of the small- and medium-sized businesses in the survey report using a Facebook page and website for advertising and…
Sales transformation is all about people, process and product. That's according to BIA/Kelsey sales transformation guru Stacey Sedbrook. As discussed last week, people is a big one and sometimes requires hard decisions. But product is also critical. "Product is really the issue…
Martech's unofficial but authoritative chief evangelist, Scott Brinker, just released Hacking Marketing, a book that essentially provides a recipe for adapting software's agile philosophy and methodology to marketing problems. And since marketing is now dominantly a software and data problem, this…