Search, social, content marketing and local ad sales… these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each?
This is the question we sought to answer to kick off last week’s BIA/Kelsey ENGAGE. Abid Chaudhry and I rolled through our top ten lessons for local. These take into account the most impactful trends we’re watching.
But to stay true to the tactical theme of the conference, we also layered in some actionable advice for anyone in local that is affected by these areas. It’s everything from Facebook to chatbots to VR/AR.
Check out the full session video below and stay tuned for lots more Engage video in the coming weeks.