Today saw a couple of announcements in the local online video space: Spotzer has announced a deal with Hearst-owned White Directory Publishers that brings its ready-made video ad platform to the publisher's advertisers. Similar to its recent deal with MerchantCircle,…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Interview: CEO Jim Riesenbach on Autobytel’s Future The news hit the wires this week that Autobytel,…
The news hit the wires this week that Autobytel, one of the original third party auto sites, had hired RBC Capital Markets to explore its options, and was laying off 75 of its 225 workers. This was on top of…
G5 search marketing has carved out a niche in the self storage sector. Its model has grown over the past few years with the general demand in the marketplace for more performance metrics in local advertising. Its suite of services…
One of the things that dawned on me after listening to the many speakers at our recent DMS ’08 conference in Atlanta was that a fundamental aspect of the Yellow Pages business has been lost -- exclusivity. During the days…
With the real estate market in an indefinite doldrums, Zillow is transforming itself from an information provider about home sales to a full-service provider of information for home owners. The ad-supported service announced today that it is launching a Professional…
Spotzer, an Amsterdam company selling a "ready to air" video solution for SMBs, has made clear it is serious about partnering with traditional media channels to brings its solution to small businesses. The company announced today that it has brought on…
There's not a lot of doubt we could see advertising slumps across different forms of media, if we haven't already. How will this affect video advertising -- especially video at the local level that we've seen pick up over the…
To the ranks of Marchex Connect, WebVisible, ReachLocal, Yodle, Metrix4Media, Orange Soda and others add Clickable, a pay-per-click and search "dashboard" company that has attracted $23 million in venture funding from Founders Fund, Union Square Ventures and FirstMark Capital. The…
The Wall Street Journal reports on AT&T's announced management restructuring today that puts wireless division chief Ralph de la Vega in charge of a broader consumer markets division. This division will encompass television (U-verse), telephone, wireless and broadband services. This…
After some disappointing metrics coming out of the contextual ads it places on MySpace, Google has begun to look at other ways it can serve ads in online social communities. This could essentially involve a more granular look at not…
Zvents, which is seeking to transform the events category to a broader “what, when and where” category that encompasses local entertainment, organizations and businesses, has announced $24 million in new funding from AT&T (i.e., wireless and Yellow Pages), Nokia Growth…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. EADP Conference: Thoughts on Pricing Strategy Among the interesting sessions here at the European Association of…
Among the interesting sessions here at the European Association of Directory Publishers’ annual congress here in Athens, I thought I’d share a few takeaways from a presentation regarding pricing strategy. The speaker was Mark Billige of Simon-Kucher & Partners. The issue…
Earlier in the week, Jivox grew its publisher network where it distributes the self-serve videos that small-business advertisers create. Like a growing crop of local video producers, these are stock videos that are customized with text and logos. I just…
Fox Interactive Media’s MySpace is seeking to jump-start local and small-business advertising by launching a homegrown Self-Serve Ad Service. Initial advertisers are likely to be rock bands -- the first major segment to have adopted MySpace itself -- but the…
I like all the services using LinkedIn as their platform for social networking. The local implications haven’t really come into focus yet, but the latest publisher to put something out is BusinessWeek, with its Business Exchange. Developed by former PowerOne…
I'm here in Athens this week at the European Association of Directory Publishers’ annual congress. Nice line-up of speakers thus far, many of whom are echoing the themes that we heard emerge at The Kelsey Group's DMS ’08 conference last week…
OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, California, next to San Jose. At the top of the list is Angie Hicks,…
Yahoo announced today from the ADWEEK conference that it will launch a new ad platform called APT. It is meant to be a one-stop shop for media buys across Yahoo's growing sources of localized inventory. This includes its own network…