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Web.com Partners With MerchantCircle

Web.com announced today that it will bundle its Web creation and hosting services with MerchantCircle's online product suite for small and medium-sized businesses. This will include analytics and search engine optimization services for Web sites that SMBs create. This represents…

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Hispanic Yellow Pages of America Ceases Operations

Hispanic Yellow Pages of America has ceased operations, according to a notice distributed on Monday via ELINC, a Yellow Pages Association’s electronic newsletter providing updates on the directory industry to the CMR community.  Chicago-based  HYPA had grown primarily through acquisitions…

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Jivox Extends Publisher Network

Online video creation tool and ad network Jivox today announced that it will bring a series of new publishers into the network. These include Examiner.com, Acuweather.com and MediaNews Group. This will add more locally relevant inventory to its network and…

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Comcast Teams With Mixpo in Push for Online Video

Comcast, the nation’s largest cable TV company, is set to upsell its vast body of video advertisers via a new deal with Mixpo, the Seattle-based venture-backed company dedicated to making video "actionable" across multiple platforms. For Mixpo, the deal represents…

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Coverage From DMS ’08

We're back from Atlanta after a successful DMS conference. A roundup of internal coverage is in the works. In the meantime, here are a few links to others' coverage. Praized LocalSEOGuide LocalBizBits Small Business Commando ReelSEO

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DMS ’08: AT&T A&P CMO Ken Ray

AT&T Advertising & Publishing CMO Ken Ray, speaking on a panel at Kelsey’s DMS ’08 event this week in Atlanta, said print books have plenty of life in them but that publishers have got to work to make them relevant…

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IYPs Should Morph Into Consumer-Focused Sites

The “Deconstructing Internet Yellow Pages” panel at DMS ’08 revealed a number of areas in which IYPs need to evolve. Based on Kelsey’s IYP research, conference chair and TKG Program Director Charles Laughlin said, “IYPs appear too conservative and unwilling…

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DMS ’08 Keynote: Idearc’s Briggs Ferguson

Former Citysearch President Briggs Ferguson, who took the helm at Idearc Internet and its Superpages.com flagship about five months ago, said there is tremendous potential for the Yellow Pages industry. Speaking at DMS ’08 in Atlanta, he opined that “it should…

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DMS ’08 Keynote: YPG Top Exec Marc Tellier

Yellow Pages Group of Canada, which is widely considered as one of the best positioned Yellow Pages companies in the world, will continue to focus on manning its sales channel, resisting efforts to rely too heavily on self-serve solutions, according to…

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Vertical Without Vertigo

My brother recently had a "vertical experience" in the Disneyland "Twilight Zone Tower of Terror." A 150-foot drop in a rickety old elevator. Three times, in fact. But Disney's vertical engineering legerdemain is less ambitious than that of the diverse…

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The View (the Financial View, That Is)

Sami Kassab, analyst on the European Media Research Team at Exane BNP Paribas, gave a data-laden, insightful perspective on the many of the world's largest Yellow Pages publishers in "The Financial View" panel at Directional Media Strategies 2008. Highlights of Kassab's…

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Transparency Key to Selling in a Down Economy

Three Yellow Pages organization represented on a panel this afternoon at Directional Media Strategies 2008 agreed that more transparency and investment in the product, particularly in the form of advertising, were keys to managing through time economic times. Speaking on…

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Directory Assistance: Moving Beyond 411

  Voice search has been put on the map over the past few years with the advent of free directory assistance service providers, not to mention Google (Goog411) and Microsoft (Tellme) entering the space. These services are increasingly educating the U.S. mobile…

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DMS Panelists: Print Still Works

A group of print Yellow Pages executives speaking at Directional Media Strategies 2008 challenged the notion that print usage and revenue growth are no longer realistic objectives. Jo Lynne Whiting of Sensis in Australia and Mike Brugman of Local Insight…

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