To the ranks of Marchex Connect, WebVisible, ReachLocal, Yodle, Metrix4Media, Orange Soda and others add Clickable, a pay-per-click and search “dashboard” company that has attracted $23 million in venture funding from Founders Fund, Union Square Ventures and FirstMark Capital. The company’s vision is to focus on an Omniture-like dashboard for larger local businesses such as auto dealers and hospitals that typically have search budgets in the neighborhood of $50K per year.
The dashboard tracks the performance of every campaign, while adding useful information such as performance tips (“Add a title!”) and columns from search consultants. It also enables people to map, rate and track their leads. The basic idea of the dashboard is to provide an intuitive tool for people who know how to use Google, while putting all the information in one space, notes VP of Marketing Max Kalehoff.
Clickable, which has been incubating for two years, has formed its first partnerships with several key players, including LexisNexis. It envisions forming similar partnerships among SMB and vertical players. For smaller players, the company has developed Clickable Express, which provides many similar features but is tailored more toward the mom-and-pop market.