OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, California, next to San Jose.
More excitement is to be found on a financial panel with Kara Nortman from IAC, and the “Transition to the Internet” sessions with Kevin Cuddihy from Comcast, Larry Olevitch from NBC Local, Lem Lloyd from The Yahoo! Newspaper Consortium and Meredith Papp from Google‘s Traditional Media team.
For some people, Interactive Local Media is all about the ad nets. If that’s the case, we have three of the leaders in the vertical and local space: Russ Fradin from Cox’s Adify, Shawn Riegsecker from Centro and Jason Tafler from Gannett’s PointRoll.
And we’ll have plenty of “Community” with Mark Josephson from Outside.in, Mike Orren from Pegasus News, Dave Galvan from Topix and Seb Provencher from Praized.com. We’ve also zeroed in on new business directories in the U.S. and abroad with Chris Smith from Sensis and Eric Peacock from Citysearch/Insider Pages. Watch for some additions there, to be announced shortly.
We are also looking forward to new directions in mobile with Greg Wester from VoodooVox (Greg, of course, is one the smartest analysts to come out of the Yankee Group). We’ll have a lot of other local mobile-related things at the show, including leading-edge local iPhone and Google Android demos.
We’re especially proud to land Mike Liebhold from the Institute For the Future to give us a sense of how mobile, GPS and mapping technologies will affect the future of local media, community and society. Mike is a longtime tech industry leader and visionary at Apple, among other places. All this will be rounded out with some great comScore data on multiplatform local usage from Brian Jurutka, a great presenter and analyst.
What will really make this conference stand out, however, are the multi-paneled “SuperForums” on SMB marketing and video, which we hope will be complete with audience “voting” via laser pen (if we can figure out the logistics with 600+ attendees). The SMB SuperForum is now largely in place with Paul Ryan from DoneRight; Josh Walker from CityVoter; Court Cunningham from Yodle; Todd Crandall from Metrix4Media; Darren Waddell from MerchantCircle; and Mike Englehart, the new CEO from LiveDeal.
On the video SuperForum side, we’re kicking things off with a mini-keynote from Brad Inman, CEO of TurnHere (and founder of HomeGain and InmanNews); great demos; and many top speakers to be announced shortly. Here’s The Kelsey Group URL for where to sign up. (But don’t delay. Prices go up shortly.)