The Battle for IYP Market Share

A year ago, my colleagues Neal Polachek and Charles Laughlin predicted that Internet Yellow Pages as a percentage of total U.S. Yellow Pages revenues would climb from about 6 percent in 2006 to 24 percent in 2011. While the base is higher in most…

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Zillow Part II: Setting Standards

Following up on the previous post, Zillow also announced today that it has gotten together with Yahoo! Real Estate, Trulia and a handful of others to establish a standard format for home listings. This is hoped to lower the barrier…

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Urban Mapping’s API Set Free

Urban Mapping, a very interesting company working on making mapping data more accurate, has released its API. This will essentially allow any local search site to better index local listings and improve its search functionality. As we've mentioned in the…

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Local.Com Gets More Social

  Following closely behind its integration of Citysearch content (including reviews) last month, Local.com announced today that it will integrate 2 million reviews from Yelp. This was made possible by Yelp's recent release of its API for local search sites…

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Yellow Weather

Witnessing the rain that has drenched the Bay Area over the past couple of weeks begs the rhetorical question -- what could be more local than weather? Now with reports surfacing that weather.com is up for sale, one wonders if…

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Kelsey Analysts Predict …

Earlier this month the Kelsey program directors -- Charles Laughlin, Matt Booth and Peter Krasilovsky -- offered up their predictions for 2008. These predictions present Kelsey clients a partial road map for navigating what could be a stressful and challenging 2008.…

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Word of Mouth Works

An interesting op-ed piece in The New York Times on Sunday looked at the importance of “word of mouth” in defining individuals' candidate preferences. The essence of the article was that voters are swayed much more by what an acquaintance…

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ReachLocal Gains AdWords Reseller Status

SEM reseller and campaign management firm ReachLocal today officially brought Google AdWords into its ad product toolbelt. This extends its offering to SMBs interested in search engine marketing or in cross-platform ad bundles. ReachLocal's online offerings to SMBs also include…

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TKG Data and Analysis: A Weekly Recap

In case you missed any posts over the past week, here is a recap. Click below to read each post in full. BT to Pursue Ad-Supported DA Model According to the Independent newspaper, British Telecom, apparently swayed by the rapid…

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BT to Pursue Ad-Supported DA Model

According to the Independent newspaper, British Telecom, apparently swayed by the rapid adoption of free directory assistance in the United States, plans to roll out an ad-supported DA service this year.  The decision seems to be driven by a belief that…

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Telmex to Spin Off Yellow Pages Unit

The Mexican telecommunications giant Telmex plans to spin off its Yellow Pages and international operations into a new holding company called Telmex Internacional.  "Telmex expects that the spin-off will become effective and further expects that the shares of Telmex Internacional will…

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Reading the Tea Leaves

Since at least 1997, when we gave a presentation at the YPA annual conference titled "Six Trends that Will Change the Yellow Pages Industry," we have been making forecasts and predictions about our market coverage areas. Tomorrow the program directors…

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Cincinnati Post Goes Online Only

It was perhaps inevitable, but the first newspaper has made the decision to abandon print and go “online only.” The Cincinnati Post, a 126-year-old paper owned by E.W. Scripps, published its final edition on Dec. 31 at the end of…

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