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LCR Bytes: Dallas Does Online Advertising

When it comes to online advertising, Google is on top... at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to BIA/Kelsey,…

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Hibu Partners with Yahoo

Hibu announced today that it has joined the Yahoo Preferred Partner Program. What this means is hibu will be integrated into Gemini, Yahoo's native and mobile search advertising platform, which is launched in February 2014. “We’re delighted to be recognized as…

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Analyst Roundtable: A Week in Review

Classified Ventures has put cars.com on the block, with a wide array of potential suitors getting ready to pony up big bucks for the No. 2 auto vertical property. And Yahoo is upping its game in search through its content…

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Google Integrates Zagat Into Rollout of Google+ Local

Zagat is Google's great equalizer against Yelp. Google has now demonstrated why it paid $151 million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of…

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Zillow Earns First Profits; Ups Rascoff to CEO

Zillow, after five years and $87 million raised, says it is now in the black for the first time, after focusing more on revenues. It also announced that Spencer Rascoff has been appointed CEO, replacing  Expedia Founder Rich Barton, who…

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Dex One, Yahoo Double Down on Deal

Dex One and Yahoo have extended and expanded their long-term partnership to roughly double the geographic coverage of the existing distribution partnership. The arrangement essentially involves business profile pages sold by Dex being served up in Yahoo Local search results,…

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Yahoo’s Lem Lloyd on Gannett/Yahoo Deal

Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations, is similar to the efforts of…

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Yahoo Adds Valassis to Local Reseller Network

Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on…

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Monster Buys HotJobs From Yahoo

Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo's recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal…

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