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Social »

[2 Jul 2012 | No Comment | ]

MerchantCircle.com released findings today from a survey that revealed 50 percent of small-business owners follow political candidates or related organizations on Facebook. Fourteen percent of respondents follow these groups on Twitter. The survey comprised more than 6,000 U.S. small-business owners. It’s surprising to learn that busy small-business owners prefer their political messages funneled through social …

Mobile, SMBs »

[28 Jun 2012 | 2 Comments | ]

This week, Yodle announced the integration of mobile-optimized websites, mobile ad bidding and distribution to its product suite. The mobile solution has already rolled out to more than 30,000 existing SMB customers. New customers can also expect to receive the solution moving forward. This approach is part of Yodle’s commitment to generate quality inbound calls …

Call Monetization, lead generation, Mobile »

[26 Jun 2012 | 3 Comments | ]

Telmetrics, a call measurement provider, has released pay-per-call best practices designed to optimize the number of quality, billable calls delivered to advertisers. “With mobile it is all about being there at the time of action — whether it is a new or existing customer, asking for basic info from store hours to driving directions — …

Brand Marketing, General Marketing, Online/Interactive, Social »

[25 Jun 2012 | 3 Comments | ]

Vocus, a cloud marketing and public relations software provider, is focused on helping SMBs grow their online business with its new marketing dashboard. Business Development Manager Christine Mulquin shared with us that the company is targeting its marketing suite to the subsidiaries of its larger clients. It’s a practical strategy as we continue to see …

Coupons/Deals »

[21 Jun 2012 | No Comment | ]

Cox Target Media announced its acquisition of Savings.com, an online coupon website, and its British-based sister site, Savoo.co.uk today. Terms of the deal are undisclosed. Cox Target Media also owns and distributes Valpak coupons. Its print coupons from national and local retailers are mailed to more than 44 million homes a month. Savings.com gives online …

Video, online »

[18 Jun 2012 | No Comment | ]

The growing viewership of video content on mobile devices and online has not reduced consumers’ television viewing habits, according to two tests conducted by Arbitron and comScore from single source data. The primary goal of the Coalition for Innovative Media Measurement (CIMM) is to find an effective way to measure video content consumption in cross-platform …

Mobile, Shopping, offline »

[6 Jun 2012 | No Comment | ]

American Eagle Outfitters becomes the latest partner to launch Shopkick nationwide, including its Aerie locations, starting today. The announcement comes on the heels of Target’s national rollout that we reported here. American Eagle Outfitters and Aerie shoppers will earn “kicks” or points just for walking in, and receive exclusive offers throughout the store.
American Eagle Outfitters …

Location Targeting, Mobile, Online/Interactive, Yellow Pages, European »

[5 Jun 2012 | No Comment | ]

Yellow Medya, Turkey’s Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as the exclusive reseller of TomTom Places in Turkey. TomTom Places provides priority business listings, keyword …

Online/Interactive, Verticals »

[4 Jun 2012 | 2 Comments | ]

Repair.com launched its online repair scheduling tool today which allows potential customers to view and compare open appointments using data from its parent site, National Electronics Warranty, LLC. The new venture is an extension of its parent site that provides extended service contracts and product protection programs. But instead of post-sale customer support, Repair.com primarily …

Mobile »

[24 May 2012 | No Comment | ]

Mobile ad network Millennial Media is out with its Q1 mobile mix report, showing that tablets were among the top 20 across all mobile devices. The Apple iPad, Samsung Galaxy Tab and Amazon Kindle Fire are the top three tablets on its platform. Non-phone connected device impressions, including tablets, made up 20 percent of the …

Mobile, Online/Interactive, Shopping, offline, Smartphones »

[23 May 2012 | No Comment | ]

Target, one of the largest discount retailers in the U.S., announced today that it will now offer its guests the Shopkick app for their smartphones. When customers walk into their local Target store, they receive points known as “kicks.” As they shop, customers can also scan products for additional kicks. Kicks can be redeemed for …

Mergers & Acquisitions, Online/Interactive, Yellow Pages »

[16 May 2012 | No Comment | ]

Today, Yell announced its acquisition of Moonfruit, a United Kingdom DIY website and online shop builder, for approximately GBP 18 million, funded out of Yell’s cash reserves. Retention bonuses of up to GBP 5.2 million will be paid to key members of Moonfruit management after two years, provided that they remain exclusively employed by Yell. …

Listings Providers, Local, Online/Interactive, Shopping, online »

[15 May 2012 | No Comment | ]

Business listings provider Localeze announced today that it will provide online business listings to Savvi, a savings network. Localeze business listings are standardized across its list of approximately 150 local search platform partners, including search engines, online directories, social networks, mobile apps and personal navigation devices. Savvi offers member-sourced and shared local deals in addition …

Mobile, Online/Interactive, Verticals »

[15 May 2012 | One Comment | ]

XAd, a mobile local ad network, released its Q1 2012 report today that shows growth in the local-mobile search category, particularly transportation-related search within the travel sector. We’re not surprised by the results, given our forecast of total U.S. mobile ad spend growth from $1.7 billion last year to $7.7 billion by 2016. This puts …

Directory Assistance, Mobile, Online/Interactive »

[14 May 2012 | No Comment | ]

Verizon’s new Visual 411 app is designed to provide a more integrative user experience across mobile, FiOS TV and desktop devices. A common platform supports all three media. In addition, the free app lets users search local businesses and provides them with free restaurant coupons that can be shared with friends by email or Facebook. …

Google, Microsoft, Online/Interactive »

[11 May 2012 | No Comment | ]

Google made up 66.5 percent of the U.S. market share in explicit core search in April, a 0.1 percentage point rise from the previous month, according to comScore’s qSearch analysis. Microsoft came in second at 15.4 percent and Yahoo rounded out the top 3 at 13.5 percent, slipping 0.2 percentage points.

ComScore excludes contextual searches from …

Online/Interactive »

[7 May 2012 | No Comment | ]

In our Investing in Radio Market Report, we reported that local radio stations saw a 15 percent increase to $439 million for total online revenues. Local radio stations are making significant strides to bolster their online activities, and it is generating noticeable revenues.

A good case in point is profiled in a recent NetNewsCheck article: “NC …

SMBs »

[3 May 2012 | 4 Comments | ]

EXAI is a white-label solution for SMBs based in Israel with global resellers, that offers hosting, domain purchasing and website development. I caught up with CEO Gal Moran, who expressed one of the major challenges in selling website services to SMBs. According to Moran, only 35 percent of SMBs in EXAI’s market have a website. …

Online/Interactive, Social »

[3 May 2012 | No Comment | ]

NBC Universal announced the launch of the Universal Games Network (UGN), a new platform that integrates NBCU’s gaming efforts across its television networks and online properties this week. UGN is a white-label solution that will aggregate NBCU’s most popular online, mobile and social gaming efforts around one platform that is customizable by business unit. UGN …

Verticals »

[1 May 2012 | 2 Comments | ]

You can learn a lot about failure from a guy who lost 11 jobs in 12 months. Richard Keith Latman, an entrepreneur who also started 11 companies over a 20-year period, documents his stumbles in The Good Fail. I interviewed Latman about his work with local auto retailers, CRM software and what exactly a good …