Hibu Partners with Yahoo

YPP

Hibu announced today that it has joined the Yahoo Preferred Partner Program. What this means is hibu will be integrated into Gemini, Yahoo’s native and mobile search advertising platform, which is launched in February 2014.

“We’re delighted to be recognized as a Yahoo Preferred Partner, further extending our longstanding relationship with Yahoo,” said Kevin Jasper, CEO of hibu Inc. “This accomplishment is a testament to the impact of our solution, and supports our mission of providing marketers with industry leading tools that improve campaign effectiveness.”

In this BIA/Kelsey Analyst Roundtable from March 2014, BIA/Kelsey analyst Abid Chaudhry talks about Yahoo’s strategy with Gemini.

Other Yahoo Preferred Partners include Reach Local, which signed on to the program in August, and YP, which announced its participation in November.

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