Conference Footage: Facebook Blitzes Local
Facebook Pages are now the most prevalent form of SMB marketing according to BIA/Kelsey's LCM data. And Facebook itself has announced there are 50 million SMBs with active Pages, two…
SMB Data Point of the Week: Facebook Reviews Top Concern For SMBs
SMBs rate comments and reviews on Facebook as the most concern to them. In our current Local Commerce Monitor survey of small and medium businesses (Q3/2015), nearly six out of…
SMB Data Point of the Week: Choosing New Ad Tech
More and more SMBs are using technology to compete against much larger competitors. What's important to SMBs when choosing new advertising and marketing technologies? According to BIA/Kelsey's Local Commerce Monitor,…
What Do SMBs Want from Sales?
Deliver on Promises It's not surprising that the top characteristic SMBs said they want from their local sales person is that they deliver on what they promise. While sales is…
Small SMBs Spend Eroding While Big SMBs Grow
The average annual advertising spend by Core* SMBs has been eroding slightly over the past few years. BIA/Kelsey's attributes the drop to two main causes: increased use of digital media and…
SMB Data Point of the Week: Co-Op Advertising Programs Popular with SMBs
Co-op advertising programs are popular with SMBs, particularly SMBs who spend more annually on advertising and marketing, according to our Local Commerce Monitor , Wave 19 (Q3/2015). Our Plus Spenders are…
SMB Data Point of the Week: SMBs Using Even More Media For Advertising
Media fragmentation (the use of more and more media/platforms by SMBs) is headed back up, according to BIA/Kelsey's Local Commerce Monitor™ survey of small and medium businesses. SMBs now use 6.7 different…
SMB Data Point of the Week: What Marketing Services are SMBs Considering?
Small businesses prefer DIY services for advertising and marketing, in part because it helps them to streamline their work. Not surprisingly, according to findings in BIA/Kelsey's Local Commerce Monitor, survey…
SMB Data Point of the Week: Most Popular Cloud-Based Services for SMBs
In our current Local Commerce Monitor survey of small and medium businesses, we asked SMBs what were the cloud-based services they used the most and which ones they were interested…
SMB Data Point of the Week: SMBs Prefer DIY
In our current survey we asked SMBs how they like to purchase digital advertising. SMBs prefer "Do-it-Yourself" (DIY) over assistance. Only 19.4% reported preferring some type of assistance aka "Do-It-With-Me" (DIWM)…