SMBs Spend on Social Media Advertising
Social Media is the top marketing channel for SMBs once again, according to Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. 73.2% of SMBs…
SMB Data Point of the Week: Franchisees Use 12 Media Channels To Reach Customers
Franchises use an average of 12 types of media for advertising and promotion, according to our annual survey of SMBs, also known as the Local Commerce Monitor (LCM)™, Wave 19. As with…
The Continued March of Web Hosting 2.0
Web hosting has transformed over the past few years. With domain and website creation, there's lots of room for integration with marketing and SMB services (social, search, CRM etc.). The…
SMB Data Point of the Week: Franchisees By Industry
In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories…
Majority of Small Businesses Prefer DIY
While a majority of small businesses prefer to DIY their digital advertising (58%), this doesn't mean that these DIY SMBs don't use agencies for other advertising purposes. A typical SMB uses multiple…
SMBs & Marketing Automation
One very simple way for small businesses to compete with the big players in their markets is with the help of marketing automation such as email and social media monitoring. Marketing automation…
SMB Data Point of the Week: 25% or More of Ad Budget Going to Digital
SMBs are putting a bigger share of their advertising budget towards digital media, according to BIA/Kelsey's Local Commerce Monitor (LCM)™, Wave 19, survey of small-and-medium businesses. When looking at the data by vertical…
More than 70% of Franchisees Work with Small Ad or Marketing Agencies
In the second year of examining franchises in BIA/Kelsey's Local Commerce Monitor™ (LCM) Wave 19 survey of small and medium-sized businesses, franchisees are increasingly using small agencies for their advertising and…
SMB Data Point of the Week: Higher Spending SMBs and Social Media
According to BIA/Kelsey's Local Commerce Monitor (LCM), survey of small- and medium-sized businesses, the higher spending Plus Spender SMBs* had an average annual spend of $75,169 for advertising and promotion. The…
Breaking Down the Latest SMB Data: A BIA/Kelsey Webinar Replay
73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of…