Earlier this week, Facebook announced it will track the spatial behavior of signed-in users via GPS. This is meant to measure local foot traffic that's influenced by ads, and it will have a considerable impact on offline attribution given Facebook's scale…
U.S. mobile ad revenues will grow from $25 billion last year to $72 billion by 2020.* That's according to the mobile portion of BIA/Kelsey's latest local media forecast, released today. Of this total, location targeted mobile ad spend** will grow…
The oldest millennials are 36. In addition to making me feel old, that means that millennials now wholly occupy the coveted 18 - 34 consumer demographic. Among other things that makes them a core consideration for all marketers. In localized…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…
Transforming ad sales from legacy media to digital aint easy. This can be seen in the relatively low success rate among media companies that sell both. This was the topic of a panel at the recent BIA/Kelsey ENGAGE (video below).…
The Berry Company has followed the footsteps of many of its peers in the Global Yellow Pages industry and has changed its name -- seeking a new identify that is relevant today and reflects how the company has changed. Berry…
Workplaces throughout the tech and business worlds have been circulating Mary Meeker's famous annual "data dump" this week. For analysts, the Internet Trends Report is like Christmas... I've been spending lots of time with the slides. Rather than rehash 213…
YP continues its push to integrate content from popular consumer application, this week announcing a deal to include many of Groupon's active deals in search results on YP.com and the YPmobile app. Chicago-based Groupon has about 450,000 active deals. YP…
When John Allan took the helm at Sensis in 2012, he inherited a print-focused, sales-driven directory organization that still rewarded its top sales performers with an annual international reward trip that cost the company millions of dollars, even in years…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local implications -- at BIA/Kelsey ENGAGE (video below). As background, messaging…
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic -- zeroing in on its many local implications -- at BIA/Kelsey ENGAGE (video below). As background, messaging…
In business, odds are stacked against any company when navigating growth, competition, disruption and cultural maintenance. An edge can be gained from being better informed... sort of like the Moneyball approach. But it's much more that, as author and luminary…
When discussing early adopters in any new medium, newspapers aren't usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. "We've got just about every desk in the newsroom -- sports,…
Search, social, content marketing and local ad sales... these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each? This is…
Next week at BIA/Kelsey's ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU's case study. GotU is a white label digital advertising platform operated by…
A new BIA/Kelsey White Paper sponsored by Manta examines how audience extension can be a powerful tool for B2B marketers that are trying to keep their customer acquisition costs manageable, a big challenge for those targeting small businesses in particular. Audience extension is a…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the prevailing themes at the recent BIA/Kelsey BRANDS. But to reach all of those screens optimally, it's all about informed marketing... which all starts with good…
The tech media and blogosphere have a love/hate relationship with beacons. They have become a shining example (excuse the pun) of local's holy grail to "close the loop" in the consumer journey. They pick up where GPS leaves off, in…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. One of those screens continues to be television. In fact, it's not just one screen: TV itself…
It doesn't get much more "local" than all of the devices that surround us and sit in our pockets. And the continued march of Moore's Law means that more and more items will be connected. This is the promise of the…
