How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I've been tackling over the past few months. Among the $72 billion projected for U.S. mobile…
This is the latest in BIA/Kelsey’s Vantage Points series. On a periodic basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if you…
Later this week, BIA/Kelsey will release its annual analyst predictions. As always it will aggregate the coming year's outlook in all of the key areas that analysts cover. As a sneak peek, below are the predictions in the mobile, social…
Are beacons dead, as Euclid asserts? What does Amazon's latest move mean for local? and what will pay-per-call add to Goodzer's SMB marketing suite? These were a few topics on this week's BIA/Kelsey LIVE, including guest, Goodzer's Lori Faunce. Produced by Mitch Ratcliffe…
It's been a while since we've caught up with MapQuest. The original online mapping and navigation tool is still going strong and is going deeper into local and enterprise utilities. That's been advanced most recently with its acquisition of Social…
BIA/Kelsey is in the process of producing a white paper that drills down on the mobile portion* of its U.S. Local Advertising Forecast. The report will be published in January 2017, and we are currently in post-production stages. To provide a…
What do Snapchat's IPO and partnership with Foursquare mean? What will xAd do with WeatherBug, and what role will chatbots play in local commerce? These were a few topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating…
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving,…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here,…
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving,…
What's behind the numbers in Facebook's blockbuster Q3 earnings? What does Uber's UI refresh say about its direction? And what does Yext's API mean for the future of location data? These were a few topics on this week's BIA/Kelsey LIVE. Produced…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
What does BIA/Kelsey's fresh ad forecast say about the future of local? Is Google trying to own the content and the pipes? And what is YellCast? These were a few topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Facebook Pages get more actionable, LCM 20 reveals VSB website activity, and on-demand moves into professional services. These were a few topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we'll…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Proposed Tax Code Changes Could Cost Family-Owned Businesses Dearly By Lauren Butler On August 2, the IRS issued proposed regulations regarding Section 2704 of the Internal Revenue Code. This could reduce or disallow the discounts on non-controlling interests in many…
Google plants itself in the home, Samsung breaks into AI, and Facebook gets into local classifieds. These were a few topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we'll be live every…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
This is the latest in BIA/Kelsey’s Vantage Points series. On a periodic basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if you…
