IoT: What Does it Mean for Local?
It doesn't get much more "local" than all of the devices that surround us and sit in our pockets. And the continued march of Moore's Law means that more and more items will be connected. This is the promise of the…
It doesn't get much more "local" than all of the devices that surround us and sit in our pockets. And the continued march of Moore's Law means that more and more items will be connected. This is the promise of the…
Sales transformation is all about people, process and product. That's according to BIA/Kelsey sales transformation guru Stacey Sedbrook. As discussed last week, people is a big one and sometimes requires hard decisions. But product is also critical. "Product is really the issue…
Transforming ad sales from legacy media to digital aint easy. This can be seen in the relatively low success rate among media companies that sell both (i.e. newspaper). Meanwhile the debate rages on: separate or combine digital and traditional ad sales…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But what about the "monday morning" action items to begin to implement right away? Consumer data collection,…
Most display ads on desktop and mobile are now bought programmatically. And the practice is extending into other ad mediums like local television. With this backdrop, BIA/Kelsey ran a workshop at the recent Programmatic I/O and the session video is available. As BIA/Kelsey managing director…
John Allan was brought on to reform the Australian directory company Sensis into a business that could survive in a future that demands nimbleness and efficiency across the enterprise but particularly in the sales organization. Directory sales organizations were always seen as a great asset. Countless solutions providers…
As discussed at December's BIA/Kelsey NEXT, millennials are what's really next. Suddenly, they* fully occupy the coveted and buying-empowered 18-34 demographic. This makes their behavior and proclivities a core design principle for marketers everywhere. But with this generation's rise has come…
Jeff Biesman knows it sounds cliche, but local companies still don't do it: "Have the local business owner's interests at heart." As VP of Customer Marketing and Acquisition at YP, he has perhaps more perspective than anyone in local about selling…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand advertising…
One important trend we've followed closely is the compression of local search. Instead of search queries, results pages, links, listings and reviews, we're seeing an end-run directly to the action. Driven by macro-factors like smartphones, immediacy-oriented millennials, and the on-demand movement,…
BIA/Kelsey's ENGAGE conference next month in Austin, Texas, is about innovating and executing in the local and SMB digital marketplace. The local and SMB space isn't just about creating tools, it's also about building audiences in order to drive engagement, leads and transactions.…
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products like…
Conversational commerce is suddenly the hottest topic in tech. It combines popular messaging apps with emerging AI to make for a sexy topic that everyone is eating up. But despite the hype cycle, we believe it has real legs for local commerce.…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code -- borrowing from the session's title -- some brands opt for…
What are best practices in today's Local Commerce Universe? What are lessons in helping local businesses acquire and retain customers, especially in today's evolving multi-screen world? We want to hear from you. During next month's BIA/Kelsey ENGAGE, we'll spotlight these…
Innovation, execution and re-invention are some of the common themes among the headline speakers at BIA/Kelsey's upcoming ENGAGE conference in Austin, Texas. ENGAGE runs from May 16-18 at the Austin Hilton. Opening headliner (May 17) Steven Johnson is a leading thinker on…
The universe is expanding -- the Local Commerce Universe (LCU) that is. Comprised of companies that derive revenue from local commerce and advertising, it will reach $440 billion by 2021, up from $285 billion today. Digital media & advertising has…
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft's recent Build conference; Kik's bot store announcement last week; and they could dominate Facebook's F8 developer conference this week. If you have no idea what I'm talking…
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products (i.e.…
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways during the kickoff panel of the recent BIA/Kelsey BRANDS. But in this quickly changing world, many longstanding brand goals persist. Reaching the…