Webcast Replay: Mobile Ad Figures Galore

Screen Shot 2017 01 05 At 11 08 19 Am

What does the path to $72 billion in mobile ad revenues look like? That’s the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total.

Following a white paper, I addressed this question on a webcast for the Local Media Association recently. Local Media Watch readers can see the replay below. Stay tuned for lots more commentary on mobile evolution.

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