The Google Fiber Team announced that it will be launching a trial of local television ads as part of its Google Fiber service in Kansas City, MO and Kansas City, KS. The locally targeted ads will appear "during existing ad…
Heading back to Washington, DC's snow, ice, and "wintry mixes" was not quite as stimulating as spending time networking and learning at Operative's second annual Ad Revenue and Operations Summit, aka "OP/ED" that attracted about 100 executive last week in…
Heading back to Washington, DC's snow, ice, and "wintry mixes" was not quite as stimulating as spending time networking and learning at Operative's second annual Ad Revenue and Operations Summit, aka "OP/ED" that attracted about 100 executive last week in…
Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
At BIA/Kelsey's National Brands, Local Marketing conference March 25-27 in Dallas, we'll be hearing a lot of discussion around where spending is going for national marketers. Based on a survey just released by Duke University's Prof. Christine Moorman the news is…
Vistaprint's Webs.com unit acquired back in 2011 continues to innovate its services platform for SMBs who know they need promotional solutions but need quick and easy workflows. This week Vistaprint announced with its Social Postcards service that…
Radio stations looking for a new source of digital revenue and new ways to deepen local listener engagement may be interested to learn more about a technology now in development. Sheridan Broadcasting Corporation's general counsel and radio division president Ron…
Update 2/05/14: The graphic in this post has been updated to reflect recent data. "Location is the real world cookie," asserts David Staas, NinthDecimal's president, "I think we were the first ones to say that." Staas spoke to us recently…
Update 2/05/14: The graphic in this post has been updated to reflect recent data. "Location is the real world cookie," asserts David Staas, NinthDecimal's president, "I think we were the first ones to say that." Staas spoke to us recently…
Ever get that "grass is greener" feeling that your digital media competitors may have a leg up on you in how their organize and run their advertising operations? Here's a chance to find out how you compare. Operative is running…
As this week's Consumer Electronic Show (CES) closes out tomorrow in Las Vegas, we've seen a blizzard of news, press releases and commentary inhabiting our inboxes and news readers. It's a huge and diversified event with a lot happening. Here's…
As this week's Consumer Electronic Show (CES) closes out tomorrow in Las Vegas, we've seen a blizzard of news, press releases and commentary inhabiting our inboxes and news readers. It's a huge and diversified event with a lot happening. Here's…
This week in Boston's seaport district the inaugural "Martech" event (aka "the marketing technology conference") is taking place bringing together a range of brands, ad tech, martech, analysts, authors and developers into sort of an avant garde cultural exchange. Technology,…
BIA/Kelsey participated in a thought leadership summit hosted by the American Press Institute yesterday at NPR's headquarters in Washington, DC to explore content and revenue strategies around digital video with about 50 participants. Five discussion panels covered topics ranging from…
Google is well known for its forays into seemingly exotic innovations such as skunkworks, top secret Project X research lab known for coming out with inventions like driverless cars, Google Glass and high altitude balloons for bringing the Internet to…
Google is well known for its forays into seemingly exotic innovations such as skunkworks, top secret Project X research lab known for coming out with inventions like driverless cars, Google Glass and high altitude balloons for bringing the Internet to…
In a digital world that has us all swimming in readily accessible data, one might be tempted to torture the familiar line from The Rime of the Ancient Mariner into, "Data, data everywhere. Nor any drop of insight to drink."…
Jason E. Klein, Founder and CEO of On Grid Ventures, led a StreetFight Summit panel of investors exploring where the next billion dollar opportunities in hyperlocal might be. Joining Klein were Matt Turck, Managing Partner, First Mark Capital and Ben Siscovick, with IA…
Speaking at Digital Media East 2013 today, I shared five themes we're seeing in local media and among Small-Medium Businesses (SMBs): 1. Traditional Media rule... and will continue to do so. 2. Content (generation, discovery, distribution) as ever stronger nexus…
