Last week BIA posted our first look at our new OTT Local Ad forecast, showing a fast growth curve from about $850 million this year to over $2 billion by 2024. Digging a bit deeper into what's behind our forecast,…
If local radio stations could offer over-the-air geofenced broadcast zones, the industry stands to gain up to $750 million in incremental annual revenue, according to a recent BIA Advisory Services study. Instead, radio stations have become the last major medium…
BIA’s newsletter, Local Media and Technology Daily, just published its 500th edition this week. Since the launch of our newsletter program five years ago, we’ve attracted an audience of about 7,000 media, agency, brand, adtech and martech industry executives every…
Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive…
BIA's mid-year forecast predicts that the 8 digital local ad platforms we track will generate $59.5 billion of the total $148.8 billion we expect advertisers to spend targeting local audiences. That is 40 percent of the total local ad spending.…
BIA and the Secret Society are collaborating on how attribution can help local TV drive grow revenue in the Automotive vertical and will kick this off in a July 18th webinar "TV Attribution: Opinions and Discoveries" to be held from…
In a report we've prepared for the Corporation for Public Broadcasting (CPB), BIA examines the opportunities of ATSC 3.0 and provides recommendations for public media entities as they plan their local market roll-out strategies. First, a foundational question must be…
It is possible that the local TV market is in the early throes of reinventing itself, for real. Climate change is real in local TV. The key ingredients are in place. The incumbent local video players are the local TV…
Pierre Bouvard Chief Insights Officer, Cumulus Media | Westwood One In this edition of BIA Advisory Services’ Vantage Points series, we share key learnings on new attribution research from Pierre Bouvard, Chief Insights Officer for Cumulus Media | Westwood One…
eSports is a form of competitive video gaming where real online video gaming players engage in virtual sports contests before live and online spectators. What's most fascinating about this emerging marketplace is the opportunity for media companies. eSports offers a…
Mangesh WadegaonkarExecutive Advisory, BIA In this edition of BIA Advisory Services' Vantage Points, we share insights from Mangesh Wadegaonkar, BIA's new executive industry adviser in our strategy consulting practice. Mangesh has deep expertise as a strategist in Internet cloud-enabled businesses,…
BIA's coverage of the advanced TV sector includes the rising star of Over-the-Top (OTT) ad-supported TV. For those seeking a primer about this space, we'll call out our fellow industry analysts Alan Wolk, co-founder and lead analyst of TV[R]EV, along…
Digital ad fraud, by some measures, is an extremely attractive “business” boasting both high growth and high margins. Ad fraud is when ads are sold but not shown to humans or not shown at all, but still billed to the…
Radio and TV broadcasters in the U.S. and abroad have been victims of cyberattacks. The unique nature and role of broadcasting attracts more attention than other kinds of businesses. In one prominent and cautionary tale, France's TV5Monde had all 12 of…
In this BIA Strategic Brief, the first of many we'll be doing monthly this year, I'd like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these…
Local radio stations do not have the authorization to provide zoned coverage areas inside their overall FCC authorized signal contours. What would happen if this changed? The results could be quite remarkable, as shown by a recent study BIA performed…
At next week's (Dec 6) TV of Tomorrow conference in New York, BIA will be moderating a session, "Local Broadcasting in the Cat Seat?" Top executives from major station groups and the organizations and technology providers that serve them will…
BIA's Local as a Service (LaaS): Brands Going Local on November 14th examines the promise for local publishers that the combination of MarTech platforms for automation and data for targeting audiences puts a big tool into the hands of CMOs…
Brand marketers are keen to get grounded insights into how their investments in building brand equity pay off in incremental sales. To address this need, Kantar built a brand guidance system based on search and social signals as outcome indicators…
MarTech East kicked off yesterday at Boston's Hynes Convention Center and concludes today. Conference speakers embraced the fundamental themes of how technology and data can be used both to drive operational efficiency, but more importantly to help humanize brands and engage consumers.…
