A Look Ahead at "Content Marketing — The New SMB Paradigm"

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Content marketing has been around a while among SMBs in analog form — after all direct mail, product catalogs and brochures are all about using rich content to promote a business and drive sales. The growth of the Internet, and in particular social media, as a marketing channel, has elevated content marketing to greater importance. This has led to a new paradigm for how SMBs build their brands and reputations, and how they get discovered by potential customers.

BIA/Kelsey Senior Director of Industry Strategy and Insight Abid Chaudhry has written our next Leading in Local Insight Paper, “Content Marketing: the New SMB Paradigm.” In the paper, Chaudhry outlines the case for content marketing — it derives from changing consumer purchase behavior. He also describes the new ecosystems that has emerged to create and distribute original SMB content.

CM Cover art

The following is a brief excerpt from the upcoming Insight Paper:

Managing content online has become a critical component for SMBs — the value conveyed from a robust content program reaches beyond exposure to apply value to discovery, customer engagement, and performance across all digital channels. Increasingly, content marketing tactics like social media posts or blog entries can prompt engagement with potential customers, creating new opportunities for SMBs with a minimal amount of effort.

As engagement and usage of the Internet and mobile web continues to increase, consumer taste and expectations have also evolved. Consumers are increasingly becoming accustomed to rich, targeted and contextual advertising and marketing experiences. While brand and agency advertisers have been able to respond to this new paradigm quickly, SMBs are finding that a lack of fresh content and relevancy can cost them.

Increasingly SMBs are applying greater value to lead sources derived from content marketing based sources, and this trend is likely to continue as the gap between traditional and digital advertising acceptance narrows.

Watch the Local Media Watch blog for more excepts from “Content Marketing: The New SMB Paradigm” leading up to its publication in mid-April.

Also, check out this clip from a recent BIA/Kelsey Analyst Roundtable, where Chaudhry talks about the big ideas driving SMB content marketing.

 

Request a briefing for more information on BIA/Kelsey research and insight.

This Post Has 5 Comments

  1. Adam - Agua Web

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A Look Ahead at “Content Marketing — The New SMB Paradigm”

BIA-Kelsey_logo_RGB

Content marketing has been around a while among SMBs in analog form — after all direct mail, product catalogs and brochures are all about using rich content to promote a business and drive sales. The growth of the Internet, and in particular social media, as a marketing channel, has elevated content marketing to greater importance. This has led to a new paradigm for how SMBs build their brands and reputations, and how they get discovered by potential customers.

BIA/Kelsey Senior Director of Industry Strategy and Insight Abid Chaudhry has written our next Leading in Local Insight Paper, “Content Marketing: the New SMB Paradigm.” In the paper, Chaudhry outlines the case for content marketing — it derives from changing consumer purchase behavior. He also describes the new ecosystems that has emerged to create and distribute original SMB content.

CM Cover art

The following is a brief excerpt from the upcoming Insight Paper:

Managing content online has become a critical component for SMBs — the value conveyed from a robust content program reaches beyond exposure to apply value to discovery, customer engagement, and performance across all digital channels. Increasingly, content marketing tactics like social media posts or blog entries can prompt engagement with potential customers, creating new opportunities for SMBs with a minimal amount of effort.

As engagement and usage of the Internet and mobile web continues to increase, consumer taste and expectations have also evolved. Consumers are increasingly becoming accustomed to rich, targeted and contextual advertising and marketing experiences. While brand and agency advertisers have been able to respond to this new paradigm quickly, SMBs are finding that a lack of fresh content and relevancy can cost them.

Increasingly SMBs are applying greater value to lead sources derived from content marketing based sources, and this trend is likely to continue as the gap between traditional and digital advertising acceptance narrows.

Watch the Local Media Watch blog for more excepts from “Content Marketing: The New SMB Paradigm” leading up to its publication in mid-April.

Also, check out this clip from a recent BIA/Kelsey Analyst Roundtable, where Chaudhry talks about the big ideas driving SMB content marketing.

 

Request a briefing for more information on BIA/Kelsey research and insight.

This Post Has 5 Comments

  1. Adam - Agua Web

    It’s really a nice post on the topic like content marketing which is very popular now a days. It’s hard to get the information altogether, but this post makes me happy as I have got what I want. Thanks

  2. Juegos Infantiles En Linea Para Pintar

    No esxta mal, no obstante podria ser mejor que relates en relacion a el contenido con mas
    informacion. Un saludo

    Comprueba y puedes navega por mmi homepageXD Juegos Infantiles En Linea Para Pintar

  3. mis juegecillos gratis

    Me ha satisfecho muho de la manera que has expresado en relacion a el topico.

    ¿En que paqgina seria capaz adquirir todavia mas asesoria en relacion a
    el topico?. Me fascina tuu portal.

    Revisa y puedes visita mi site: mis juegecillos gratis

  4. Ayuda minecraft

    Los Mods constituyen imprescindibles pawra gozar infinitamente mucho mas en Minecraft

    Mira lo siguiente y visita mi blog post; Ayuda minecraft

  5. Merrill

    ңey! І ʝuet wɑntеɗ tοߋ
    aѕƙ if ʏοս eνеr ɦаνe any іѕѕueѕ ѡiǥҺ
    ɦaсҝегs?
    Ӎƴ laѕt Ьlog (ѡοrdρrеѕs)
    wɑѕ ҺaϲҝeԀ
    and І еndеd uρ lοѕіng ѕеvегɑl ѡeееҡѕ оf hаrԀ wοгк
    ԁսе tߋ no Ьacκ սρ.
    Do yоu Һɑvе ɑny mеtɦοɗs tօ ѕttߋp ɦacқеrs?

    Fееl fгее tο sսгf to my ԝеƅѕіtе:
    muɗ, Merrill,

Leave a Reply

Your email address will not be published. Required fields are marked *

two × 2 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>