Target, one of the largest discount retailers in the U.S., announced today that it will now offer its guests the Shopkick app for their smartphones. When customers walk into their local Target store, they receive points known as “kicks.” As they shop, customers can also scan products for additional kicks. Kicks can be redeemed for Target gift cards, Facebook credits, dining gift certificates, iTunes downloads and charity donations to name a few.

In addition to Target, Shopkick also has a partnership with Old Navy. Earlier this year, the company announced that its app was available in more than 4,000 individual stores across multiple retailers. With smartphone penetration at nearly 50 percent, it’s a smart idea for retailers to adopt mobile tools to keep users engaged in-store. You can also engage with us in California for our MLM San Francisco conference. We’ll be talking about mobile commerce with Shopkick Chief Revenue Officer Doug Galen.