Yellowbook Gets in the UGC Game

This isn’t a brand-new item but is something I just noticed: now offers the ability for users to rate businesses and read the reviews of others.

The reason this is notable is that the IYP for a while was a holdout in not doing this, with the assertion that there wasn’t enough demand among its users to guarantee enough review content to make it worthwhile. This joins a series of recent moves by the IYP including redesigns, SMB video, a recent partnership with YouTube, etc. (listed here). All good moves.

Leave a Reply

Your email address will not be published. Required fields are marked *

5 + fourteen =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>