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ILM:09: Falling Off the Cliff

BIA/Kelsey President Neal Polachek and SVP Matt Booth kicked off the ILM:09 conference by presenting BIA/Kelsey's local revenue forecast and the state of interactive local media. The bottom line is that they continue to predict that local media will fall from…

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ILM:09: Cracking the SEM Nut

Kenshoo Search is the third-generation end-to-end search marketing platform that was "built utilizing the quality management approach." Its USP is to enable marketers to optimize every aspect of their campaigns to achieve maximum ROI. At ILM:09, Sivan Metzger announced the…

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When Your Back Is Against the Wall

Here is a valuable marketing lesson for Yellow Pages, newspapers and broadcasters. You probably remember Victor Kiam's famous commercials for Remington shavers from 1979 when he said on camera, "I liked the shaver so much, I bought the company." It…

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Maybe It’s the Questionnaire?

In today's eMarketer, the first story is titled "Interactive Marketers Lean on Search." The item reports that "digital advertising has been the bright spot in many ad spending forecasts, and that trend is slated to continue." The basis for the…

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Interactive Media Necessity, Not an Option

Don't take The Kelsey Group's word for the fact that more marketers are switching some of their advertising dollars into the Internet. Here's what eMarketer wrote a week ago. "In the wake of the global economic downturn, marketers worldwide are…

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The Yellow Pages Delivery Guy

Recently the company that delivers Idearc Yellow Pages in the Princeton, NJ, area brought our office a few copies of the most recent edition. I imagine that most people do what I did when the book came, which was to…

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Where’s the Beef?

The New York Times publishes separate sports and business sections on Saturday, Sunday and Monday. It may soon move away from separate sections altogether. This past Saturday, there was not a single display ad in either the sports or the…

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Behind the Forecast Numbers

Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…

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The Reality of Mobile Local

In 1996, one of our keynote speakers at a Kelsey conference was Greg Riker, who was vice president of technology at Microsoft and responsible for "wearable technologies." A lot of what he did sounded like science fiction, but what he…

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When Everyone Comes From Somewhere Else

One of the most challenging aspects of speaking to the geodomain industry was the diverse backgrounds of the people in the industry. They come from media companies, technology firms, the music industry and the real estate business. What they have in…

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