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Mixpo: SMB Videos Need to Be ‘Actionable’

Video production and uploads have become standard upsells for Internet Yellow Pages, local portals and sales organizations in the age of YouTube. But once a business has a video, what does it really do with it? How does it drive…

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Globeandmail.com Comments on Comments

Angus Frame, editor of Globeandmail.com, presented an interesting CaseCamp study this evening in Toronto. He showed how the many twists and turns it took to implement one simple social media aspect to the site have paid off. Globeandmail.com launched its…

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Should Publishers Embrace Opt-Out?

Should directory publishers embrace the concept of opt-out, the notion that some mechanism should be created that allows consumers to choose not to receive a print book? This question arose last week at the Yellow Pages Today event in Zurich,…

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Amazon’s Kindle e-Reader Signs 7 Newspapers

Amazon yesterday launched a $399 electronic black-and-white e-reader called “Kindle” that can quickly download books and customized versions of newspapers, magazines and blogs over a limited-use free EVDO network. Seven newspapers are included in the first batch of content: The…

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Freedom Focuses on ‘Medium-Sized’ Businesses

Freedom Interactive President Michael Mathieu told attendees of Piper Jaffray's Global Internet Summit last week in Laguna Beach, California, that his sales teams are focusing on selling a broad array of local marketing products to medium-sized businesses (i.e., a notch…

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US$50 to Sell a Car in the U.K.

According to new research released by British Car Auctions, used car buyers are apparently quite content. According to the research, nearly 96 percent were "very and/or quite" satisfied with their used car purchase. The survey of 2,900 drivers indicated that…

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AT&T Buys Ingenio

AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…

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AT&T Buys Ingenio

AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…

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Yellow Pages: More Than Just 'Get An Idea'

The circulation at the nation's largest newspapers dropped again over the past six months by an average of 2.6 percent, according to the Newspaper Association of America. To try to fight the perception that newspapers are of less interest or…

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Yellow Pages: More Than Just ‘Get An Idea’

The circulation at the nation's largest newspapers dropped again over the past six months by an average of 2.6 percent, according to the Newspaper Association of America. To try to fight the perception that newspapers are of less interest or…

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Piper Jaffray Global Internet Summit

A few of us were invited to attend the Piper Jaffray Global Internet Summit in Laguna Beach, California, this week. (We decided to tough it out and attend.) Peter ran an interesting panel titled “The Local Opportunity.” The panel included…

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