ILM:07 Coverage Roundup

Aside from our own play-by-play of last week's eventful ILM:07 show, here is a roundup of others' coverage: Marchex LocalPoint GigaOm Andrew Shotland's LocalSEOGuide (more posts here and here) Forbes NAA Digital Edge Blog  Sebastien Provencher's Praized (more posts here…

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Taking It Home: The Final Panel at ILM:07

The closing wrap-up panel at ILM:07 included two seasoned industry observers, a high-profile technology developer, and a principal from conference co-sponsor Search Engine Strategies. Under the encouragement of co-moderators Matt Booth and Neal Polachek, each panelist sought to summarize some of…

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An Intuit-ive Approach to SMB Marketing

Allison Mnookin, VP of Intuit’s Small Business Division, gave a keynote address on Friday at The Kelsey Group’s ILM:07 conference that started with a recap of Intuit’s segmentation approach to the SMB market. (Kelsey conference regulars have heard an earlier…

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Google's Hanke: Maps, Mashups and Mobile

John Hanke, Google's head of Maps and Earth, keynoted this morning at ILM:07 and spoke in-depth about these products' recent announcements. These include MyLocation, terrain maps, user address corrections and enhancements to MyMaps. Just a normal week for Google though,…

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Google Sidesteps GPS

Google has launched MyLocation, a nice tool for mobile maps that triangulates your location based on your distance to cell towers. A blue dot and a circle are placed on Google mobile maps that show you where you are and…

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It All Comes Down to the Culture

Executive Interview: The Leading Edge: Auto Advertising in Transition had very much the same ring to it as yesterday's session on real estate in transition. At The Kelsey Group's ILM:07 event, the final panel each day was on two of…

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Calacanis on Local Search

ILM:07 was fortunate to have Jason Calacanis, CEO of Mahalo, as a speaker. Always a straight shooter and a prolific blogger, Calacanis is very outspoken about his feelings about search, social media, SEO and local search. When asked about the…

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ILM Roundup: Company Announcements

There have been a handful of announcements in and around ILM:07 so far. Here is a jumping-off point: Online Consumer Generated Reviews Have Significant Impact on Offline Purchase Behavior Yellowpages.com Advertisers Come to Live in Online Video Profiles Citysearch Announces…

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Is Convergence IYP's Savior?

Speakers on a spirited panel on the “Convergence of Local Media and Directories” here today at ILM:07/SES Local agreed that online directories need to embrace elements of search and social networking as well as Yellow Pages in order to be…

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Is Convergence IYP’s Savior?

Speakers on a spirited panel on the “Convergence of Local Media and Directories” here today at ILM:07/SES Local agreed that online directories need to embrace elements of search and social networking as well as Yellow Pages in order to be…

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