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ILM:07 Coverage Roundup

Aside from our own play-by-play of last week's eventful ILM:07 show, here is a roundup of others' coverage: Marchex LocalPoint GigaOm Andrew Shotland's LocalSEOGuide (more posts here and here) Forbes NAA Digital Edge Blog  Sebastien Provencher's Praized (more posts here…

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Taking It Home: The Final Panel at ILM:07

The closing wrap-up panel at ILM:07 included two seasoned industry observers, a high-profile technology developer, and a principal from conference co-sponsor Search Engine Strategies. Under the encouragement of co-moderators Matt Booth and Neal Polachek, each panelist sought to summarize some of…

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Injecting Social Into Local Media

Two pioneers in the local social space discussed their leading-edge approaches in a panel at ILM:07 today. First up was Mike Orren, president of Pegasus News. Like so many companies in the local online space, Pegasus has not followed a…

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An Intuit-ive Approach to SMB Marketing

Allison Mnookin, VP of Intuit’s Small Business Division, gave a keynote address on Friday at The Kelsey Group’s ILM:07 conference that started with a recap of Intuit’s segmentation approach to the SMB market. (Kelsey conference regulars have heard an earlier…

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Google's Hanke: Maps, Mashups and Mobile

John Hanke, Google's head of Maps and Earth, keynoted this morning at ILM:07 and spoke in-depth about these products' recent announcements. These include MyLocation, terrain maps, user address corrections and enhancements to MyMaps. Just a normal week for Google though,…

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Google’s Hanke: Maps, Mashups and Mobile

John Hanke, Google's head of Maps and Earth, keynoted this morning at ILM:07 and spoke in-depth about these products' recent announcements. These include MyLocation, terrain maps, user address corrections and enhancements to MyMaps. Just a normal week for Google though,…

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Google Sidesteps GPS

Google has launched MyLocation, a nice tool for mobile maps that triangulates your location based on your distance to cell towers. A blue dot and a circle are placed on Google mobile maps that show you where you are and…

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It All Comes Down to the Culture

Executive Interview: The Leading Edge: Auto Advertising in Transition had very much the same ring to it as yesterday's session on real estate in transition. At The Kelsey Group's ILM:07 event, the final panel each day was on two of…

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Calacanis on Local Search

ILM:07 was fortunate to have Jason Calacanis, CEO of Mahalo, as a speaker. Always a straight shooter and a prolific blogger, Calacanis is very outspoken about his feelings about search, social media, SEO and local search. When asked about the…

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Palihapitiya on Facebook's Local Opportunity

During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…

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Palihapitiya on Facebook’s Local Opportunity

During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…

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ILM Roundup: Company Announcements

There have been a handful of announcements in and around ILM:07 so far. Here is a jumping-off point: Online Consumer Generated Reviews Have Significant Impact on Offline Purchase Behavior Yellowpages.com Advertisers Come to Live in Online Video Profiles Citysearch Announces…

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Is Convergence IYP's Savior?

Speakers on a spirited panel on the “Convergence of Local Media and Directories” here today at ILM:07/SES Local agreed that online directories need to embrace elements of search and social networking as well as Yellow Pages in order to be…

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Is Convergence IYP’s Savior?

Speakers on a spirited panel on the “Convergence of Local Media and Directories” here today at ILM:07/SES Local agreed that online directories need to embrace elements of search and social networking as well as Yellow Pages in order to be…

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