Skip to content

Shopping With Yellow Pages

'Tis the season for shopping and at times endless aggravation finding stores that actually have the items you want in stock. I’m all about anything that can help ease the stress of the shopping experience. And one thing I rediscovered…

Read more

MerchantCircle Goes Positive in Telemarketing Effort

MerchantCircle has apparently changed its tact for getting small businesses to sign up. In the past, there have been numerous reports that it autodialed SMBs and notified them they had to check out the company's Web site to see their "bad…

Read more

TKG Data and Analysis: A Weekly Recap

Here is a recap of blog posts from the past week in case you missed any. Click below to read each post in full. Stubbs Executive Interview: Video, UGC and Call Tracking Yellowpages.com President Charles Stubbs stressed the IYP opportunity…

Read more

Google Local Symposium: Newmark from Craigslist

Google has been hosting a day-and-a-half local symposium here for local media, directory and vertical partners (and potential partners). Roughly 120 execs have come to the invite-only event -- the glamour of the Google-plex campus, and excellent food and drink, making…

Read more

Superpages Adds Another Distribution Partner

Idearc has announced another distribution deal aimed at satisfying SMB demand for performance-based advertising on Superpages.com. The latest deal involved Findology, a California-based company that operates the Zipcodez.com local search engine. Idearc will now place its PFP advertisers on the Zipcodez.com…

Read more

Talking Local @ SES Chicago

I was at SES Chicago yesterday moderating a couple of panels, sharing duty with my colleague Mike Boland on the local track presented by The Kelsey Group. My first opportunity of the day was to interview Charles Stubbs of Yellowpages.com.…

Read more

Yahoo! Reorgs Local Markets and Commerce

The way Yahoo! breaks up business segments is always instructive -- something we follow closely at The Kelsey Group as we do our best to sort out our Interactive Local Media, Marketplaces and Yellow Pages/Directional Advertising (“The Kelsey Report”) research…

Read more

A Merger of Rivals in the Netherlands

European Directories and Truvo announced the possibility of a merger of their respective De Telefoongids and Gouden Gids directory operations in the Netherlands. According to the news release: Cornel Riklin, CEO of European Directories, said “We are very excited about…

Read more

Coen: U.S. Advertising Spend Up Only 0.7% in 2007

2007 U.S. advertising spending is expected to grow just 0.7 percent over 2006 to US$283.8 billion, according to McCann Erickson's well-respected advertising forecaster, Robert Coen. In his biannual Insider's Report, Coen downgraded his 2007 forecast for the second time in a year.…

Read more
Back To Top