Last year Facebook introduced chatbots to its Messenger app, but businesses have reportedly been slow to adopt the technology. "Chatbots were always a means to an end, not an end," said Stan Chudnovsky, head of product at Messenger. "Our goal was…
This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any…
A generational change in television advertising is underway. The industry is, first at the national level but certainly moving into local television, moving beyond buying and selling based on gender/age demographics and into advanced audience targeting. USIM's Mitch Oscar, a…
According to an IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers' websites. eMarketer expects three in 10 internet users will be using blockers by the end of 2018.…
Bing tests local search chatbots, Starbucks tests mobile order-only stores and Amazon Alexa tests location tracking. These were the topics discussed on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every…
Broadcast radio advertising revenues in the Dallas-Ft. Worth radio market reached $306.4 million in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. This $306.4 million revenue estimate, which only includes over-the-air (OTA) revenue, is broken down by owner in the pie chart above. Only…
Google enters fitness class scheduling, Pinterest makes an SMB power move, and Snapchat lags in SMB adoption. These were the topics discussed on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every…
Hubbard Radio, LLC's WTOP-FM has firmly planted itself atop BIA/Kelsey's list of radio stations with the highest estimated gross revenue in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. WTOP-FM, a staple of the Washington,…
Instagram reports more than 1 million monthly advertisers with, according to the company, most being small businesses. According to a recent article on Forbes.com, Instagram's focus on DIY advertising tools for small businesses has paid off. Instagram also reported that…
Small businesses who advertise on TV/Cable are heavy users of traditional media, according to our current Local Commerce Monitor™ survey of SMBs (Q3/2016). In fact, the most popular traditional channels include: cable, direct mail, community sponsorships, print yellow pages, giveaways,…
Snapchat is one of the most popular apps for consumers (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local Commerce Monitor™ survey of small businesses (Q3/2016), isn't among the…
Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for entertainment and information and targeted…
McDonald's enters mobile payments, Google upgrades dispay ads and Yext files for a long-anticipated IPO. These were the topics discussed on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every Thursday at…
Channel overload, training and list management are among the top local marketing challenges for franchisees according to the results of our Local Commerce Monitor™ survey of small businesses. Franchisees are a key segment of our survey because they are advanced…
Yext, the "knowledge engine" of business listings, has filed to offer stock to the public after 11 years of challenging growth. Between 2015 and 2016, Yext saw net revenues rise 49.5 percent to $89.7 million while net losses increased by…
Local market advertising* in the state of Texas will reach $13 billion this year across 19 television markets, according to the Media Ad View forecast published recently by BIA/Kelsey. Not surprisingly, the Dallas-Ft. Worth market tops the list with a…
What does the path to $72 billion in mobile ad revenues look like? That's the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper,…
GotU, recently on stage at our ENGAGE conference talking about the shift from traditional digital models to results-oriented models, has just won a Gold Stevie® Award. The win recognized their customer-centric local Facebook advertising technology in the New Marketing Solution category. What is driving…
Small businesses are moving beyond having a presence on social media, especially on Facebook. For three years in a row Facebook pages have surpassed websites as the most popular used ad channel for small businesses. SMBs are not just invested…
Foursquare unlocks its "Pilgrim" function, Uber has a bad month, and YouTube fires the latest shot at cable television. These were topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every…
