Deep Dive Into Local OTT Ad Trends

Deep Dive into Local OTT Ad Trends

BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in 2021. Premion's Peter Jones, Head of Local Sales joined BIA's managing director Rick Ducey and…

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OTT Players And Looking To ATSC 3.0

OTT Players and Looking to ATSC 3.0

Streaming TV became a major force to be reckoned with during the coronavirus pandemic with an explosion of viewing, services, and advertising. Be sure to register for BIA's upcoming webinar (April 1, 2021) to learn more: All Eyes on OTT…

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What Keeps Multi-Location Marketers Up At Night?

What Keeps Multi-Location Marketers Up at Night?

Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms offer. The challenges brought on…

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