In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair OTT/CTV. The podcast discussion centers on how to navigate the…
In the latest episode of BIA’s podcast, Leading Local Insights, Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021, BIA industry analyst Suzanne Ackley further examines the ad spend and media selections of businesses in the automotive vertical. In the…
BIA Advisory Services and Premion explore pandemic induced changes in the local ad market for streaming TV, as well as look ahead to trends to forecast 2021-2022 ad spending in the report, A Marketer's Guide: The New Rules Ahead for…
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Automotive Vertical (Part 1), BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the automotive vertical. For 2021,…
The way consumers discover and search for businesses, products, and services online is complex, especially when you factor in new ways of searching on mobile and voice search on home-based, voice-controlled devices. BIA, commissioned by Neustar, has put together best…
In the latest episode of BIA's podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Healthcare Vertical, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the Healthcare vertical. For 2021, BIA…
TVB commissioned BIA Advisory Service to conduct the 2021 State of Women in Local Broadcast TV online survey as part of its NEXT Women initiative. A series of executive interviews were also conducted to dig deeper into topic areas. To…
Brock Berry, Founder & CEO, AdCellerant With changes in data and privacy laws, along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to navigate data, technology and…
Even while the country marches toward an economic recovery, the impact of the pandemic on the radio industry still continues to have an effect. However, there are several areas of good news for radio. In the podcast, Radio Moves on…
Social News Desk's president and founder Kim Wilson finds that even though broadcast news operations get that social media and Facebook in particular are among their biggest sources of traffic to their websites, they have trouble cracking the code of…
In a recent edition of BIA’s Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics had a conversation with BIA’s managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the process of building…
In this edition of BIA Advisory Services’ Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics has a conversation with BIA's managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the…
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced…
As more states legalized online gambling for sports betting in the last few years, the major online gambling services began spending on advertising in a big way. These new ad dollars continue to be a welcome sight for local TV…
Andrew Shotland, CEO of Local SEO Guide, joined BIA's Rick Ducey in Episode 8 of BIA's podcast series Leading Local Insights. The latest podcast, News SEO - Getting Your Digital News to Rank Higher in Search, Rick and Andrew discuss…
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in 2021. Premion's Peter Jones, Head of Local Sales joined BIA's managing director Rick Ducey and…
The pandemic slammed the brakes on the vast amount of travel around the country last year and into the beginning of this year. Now, as the vaccine rollout reaches millions of people every day, there's a strong sense Americans will…
In episode 5 of Leading Local Insights, Financial Services Businesses and Local Media, BIA's Managing Director Rick Ducey examines the ad spend and media selections of businesses in the legal services vertical. According to BIA's estimates, the Financial Services vertical…
In episode 4 of Leading Local Insights, Legal Services’ Ad Spend Activity, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services vertical. For 2021, BIA estimates that total local ad spending for Legal…
BIA is moderating two local media-oriented sessions at the virtual TV of Tomorrow (TVOT) show on Wednesday, April 28th. Panel 1: Cross-Platform Sales in Local Media examines how buyers and sellers are addressing the fragmentation of audiences across platforms and…
