Entertainment small businesses use numerous (average 10) channels to promote their venues and services so it's no surprise they lean toward digital and social media. Their top three most used media channels for advertising and promotion are digital and either…
Small business franchisees are fast learners. They use more advertising channels and adopt digital channels at a higher rate than most small businesses. Thanks to the support from their franchisors they have marketing tools that help them compete with larger…
Franchisees use an average of 14 different media channels for their advertising and promotion. While their mix leans more toward digital traditional media remains an important part of franchisees' advertising strategy, according to data from Wave 21 of our Local Commerce…
In BIA/Kelsey's latest report in our series on advanced TV, Advanced TV: Executive Views on Industry Progress and Directions, we highlight discussions with executives coming from media and data companies. In their views, the current state of Advanced TV comes…
Core franchisees* spent an average of $2,009 on advertising and promotion in 2017, while Plus Spender franchisees* spent an average of $86,275, according to Wave 21 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Over 3/4 of franchisees (77%) plan…
With nearly 7 out of 10 Home & Trade* small businesses planning to maintain their current ad spend levels, what is a service seller to do? We delved into the latest data on small businesses in the Home & Trade vertical…
Small businesses use technology and tools along with their advertising and marketing to run their businesses. Depending on the type of small business there are differences in what they use and adopt. We delve into the differences and similarities of…
In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total…
Small businesses are diverse and in our Local Commerce Monitor™ (LCM) survey of small businesses we look at segments like the smallest of small businesses in terms of their advertising buying power. The smallest of small businesses we call “Core SMBs,” as they spend…
Small businesses that use programmatic advertising are optimistic about the future, with more than two thirds of them planning to increase their annual ad budget spend in 2018, according to the newly released data from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small…
Co-op advertising dollars go unused each year because small businesses are not always aware of the programs available or are unable to navigate the co-op advertising process. It's no surprise that the majority-93% look to a third party like an agency…
While many consumers are skipping lines and going online in store shopping is still strong. The consumer purchase journey has become more complex and advertisers have embraced omni- channel strategies in response to consumers shopping behaviors. In the US total…
All small businesses want for Christmas is a way to better connect to their customers, according to new research from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of Small Businesses (SMBs). The LCM, Wave 21 survey reveals what marketing services and tools small businesses…
Having worked with television executives for over 30 years, we understand the importance of success against the other in-market television competition. In many markets, a one share improvement in a key demo, coupled with the associated sales boost, can make…
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018,…
Higher spending small businesses*, which we call Plus Spenders, use 17 ad channels - more than most small businesses and their marketing mix is evolving. According to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) their mix now includes more social and…
BIA/Kelsey's Advanced TV webinar series continues with our assessment of developments in 2017 and a look ahead at expectations for 2018. We'll sort out players, roles strategies and our panel will bring their own points of view to the discussion.…
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size.…
Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018, according to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM). Another 45% plan to increase their spend, while 4% plan to decrease spend.…
BIA/Kelsey's Local Commerce Monitor provides analytics and insights to help B2B media sellers and marketers segment the dynamic Small and Medium Business (SMB) market by highlighting differences in how these businesses operate when it comes to utilizing traditional and digital advertising and…
