In this third part of our series examining how to build a grounded revenue budget for 2019, we’d like to offer our top three recommendations for growth in 2019. Recommendation One: Implement verticals-based revenue budgeting for 2019. It is not…
It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer content…
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase from…
BIA will be releasing results of a newly designed survey including local, and now multi-location/regional and national, businesses that target local audiences in their advertising and marketing. The new survey series, Survey of Advertising and Marketing – SAM, replaces our…
Local media executives already are or soon will be headed into budgeting season. CEOs, CROs, and CFOs will be working with executives at their various business units to develop top-level views of advertising expectations and other secular and cyclical industry…
BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022.…
National brands want to both look good at the local level and drive engagement. Balancing brand policies with local autonomy is boosted with automated platforms. The "Local as a Service" (LaaS) space is dynamic and innovative, comprising a landscape of companies…
BIA Advisory Service's released our latest report in the advanced TV series, Advanced TV and Innovation in Local Markets. To dig into the current marketplace trends and get informed views about what the leading indicators are and what we should expect to see, we've…
"Driving sales growth today requires fundamentally different ways of working as well as outstanding execution across large, decentralized sales teams and channel partners," McKinsey recently noted in an article on the benefits and effectiveness of digital analytics for sales. McKinsey suggests that there…
Los Angeles may be the second largest market in terms of population, but BIA's advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That's almost half of the $18.8 Billion…
Some businesses have customer loyalty programs and others don't. According to BIA's research, about 60 percent of small and medium businesses (SMBs) either have or plan to have a customer loyalty program. Here's the question: do customer loyalty programs actually…
Out of necessity, small businesses are the quintessential multi-taskers when it comes to advertising and marketing their businesses. Technology and the low cost of digital advertising has made it somewhat easier for a small business to advertise on their own. In fact…
NAB's PILOT commissioned BIA Advisory Services to explore how ATSC 3.0 can help broadcasters develop new revenue and public service opportunities in the data-driven marketing and audience targeting landscape. BIA Advisory Services presented several prominent data-centric opportunities and identified a…
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to benefit from data-driven media campaigns,…
Advertisers expect media sellers to have knowledge of their market, business and what works for advertising. In fact, our small business survey (Local Commerce Monitor) respondents rank in-depth product intelligence and the value of the product vs. others as top wants from…
In this BIA Vantage Points invited post, Premium Media 360, a TV data automation firm that synchronizes data among media and agency partners, argues that having data and automating TV advertising platforms are critical success factors. However, there remains the…
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers are attracted to mobile's better ad reach, as…
At NAB Headquarters in DC today, BIA is welcoming traditional and digital media executives to discuss the robust DC/VA/MD ad market at our first regional event of this year, LOCAL IMPACT DC. We are also officially announcing our name change.…
Today's marketers and agencies have been hard at work with media and data intelligence companies to develop audience targeting matched to strategic consumer segmentation profiles. The goal is to align audience targeted media buys with relevant creative messaging. One challenge has…
80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels, such as a Facebook page. Local advertising on social media channels…
