In a report we've prepared for the Corporation for Public Broadcasting (CPB), BIA examines the opportunities of ATSC 3.0 and provides recommendations for public media entities as they plan their local market roll-out strategies. First, a foundational question must be…
Through the end of May, TV station transactions were noticeably up as compared to last year’s levels. Some of that increase is tied to the spin-off of some of the Tribune stations that Nexstar is poised to acquire. Yet, the…
It is possible that the local TV market is in the early throes of reinventing itself, for real. Climate change is real in local TV. The key ingredients are in place. The incumbent local video players are the local TV…
BIA's Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate…
Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with disruptors from technology to customer…
Yes, they do, according to BIA's SAM™ Survey of Advertising and Marketing. In two reports released recently by BIA, Advertising and Marketing Behaviors of 1-19 Employee Businesses and 20-99 Employee Businesses, those businesses report receiving a return on investment of…
Pierre Bouvard Chief Insights Officer, Cumulus Media | Westwood One In this edition of BIA Advisory Services’ Vantage Points series, we share key learnings on new attribution research from Pierre Bouvard, Chief Insights Officer for Cumulus Media | Westwood One…
In 2018, Hubbard Radio's all-news station WTOP-FM once again has the highest over-the-air radio advertising revenue according to BIA's revenue forecasts and Media Access Pro. WTOP-FM has held the top spot in four of the past five years. BIA projects…
Local businesses in the professional services vertical are diverse - ranging from legal to design to technology services. This category is highly competitive, with local professionals looking at ways to be discovered in their customers time of need. In BIA's…
eSports is a form of competitive video gaming where real online video gaming players engage in virtual sports contests before live and online spectators. What's most fascinating about this emerging marketplace is the opportunity for media companies. eSports offers a…
Local ad spend on mobile and social advertising forecasted to grow at a compound annual growth rate (CAGR) of 5.6% from 2018 to 2023. $1.39 billion was spent on mobile local advertising by businesses in 2018, with that number increasing…
Mangesh WadegaonkarExecutive Advisory, BIA In this edition of BIA Advisory Services' Vantage Points, we share insights from Mangesh Wadegaonkar, BIA's new executive industry adviser in our strategy consulting practice. Mangesh has deep expertise as a strategist in Internet cloud-enabled businesses,…
A myriad of business verticals will pour $18.6 billion dollars into local TV advertising in 2019. SAM ™, BIA’s Survey of Advertising and Marketing, reveals key verticals like Auto, General Services and Retail spend the most on local TV; however,…
We've spent the last few weeks talking about businesses in the Entertainment and Financial Services verticals were most likely to increase their ad spend in 2019, according to results from SAM ™, BIA’s Survey of Advertising and Marketing. Home and…
BIA's coverage of the advanced TV sector includes the rising star of Over-the-Top (OTT) ad-supported TV. For those seeking a primer about this space, we'll call out our fellow industry analysts Alan Wolk, co-founder and lead analyst of TV[R]EV, along…
The beginning of the year is a great time for financial planners, accountants, investment companies and insurance agents to work on their advertising. Consumers engage with these types of businesses throughout the year for different needs from investing for big…
BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers the largest…
Digital ad fraud, by some measures, is an extremely attractive “business” boasting both high growth and high margins. Ad fraud is when ads are sold but not shown to humans or not shown at all, but still billed to the…
Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having greater incentive to increase their spending as well. Local…
Local businesses continue to see the benefits of working with an ad agency for their local advertising needs, with most being very satisfied with their chosen agency. The key determinant for a business to work with an agency is not…
