The 2022 midterm elections, like fall, are fast approaching and some areas of the U.S. are going to be inundated with more political advertising than others, according to data from BIA Advisory Services. My home state of Virginia will be…
As expected, political ad spend this year has been extremely high, and there's no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the…
Since the decision by the Supreme Court for states to have control over the legalization of Online Sports Gambling in 2018 there has been an incredible influx of revenue for media outlets as states throughout the country have legalized online…
In discussions with our clients, we're seeing many organizations struggling to hit their sales numbers. Sales leaders are wondering about the lingering impact of COVID, the economy, culture and other factors are affecting their sales team. Recruiting, retaining, compensating sales…
Over the last few years, online gambling has been delivering a tremendous lift to local media and it has quickly developed into a strong category for Local TV and Radio in particular. With the potential of more states, such as…
The pandemic hit Legal Services' local advertising spend hard in 2020 dropping from $7B in 2019 to only $5B in 2020. 2022 shows a healthy rebound with 2022 local ad spend forecast to surpass its pre-pandemic 2019 levels. Legal Services…
Media measurement is evolving and increasingly methodology and measurement is front and center. Justin Evans, Samsung Ads’ Global Head of Analytics and Insights recently joined Rick Ducey, BIA’s Managing Director and cohost Mitch Oscar, Director of Advanced Advertising Strategies at…
A new research report, commissioned by Vevo and written by BIA, reveals that ad spending in over-the-top (OTT) advertising is increasing at a rate of 43 percent compound annual growth from 2020 to 2022. The report, OTT – The Rising Star in Local…
In what should come as a surprise to absolutely no one, Nexstar Broadcasting remains the Top TV station group by total revenue in 2021. With nearly $4 billion in total revenue (nearly $1.9 billion in advertising revenue and $2.1 billion…
Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer, recently joined Nicole Ovadia, BIA's VP of Forecasting and Analysis for a Leading Local Insights podcast interview. Michelle has been with the NAB since 2005 and…
After completing a comprehensive advertising survey of broadcast firms, and closely watching the economy, trends and activities in the local advertising marketplace, BIA's forecast analysts have lowered overall estimates for the year from the original (Dec 2021) estimate of $173.3…
As part of welcome and burgeoning Diversity, Equity, Inclusion (DEI) initiatives, marketers and agencies are making commitments to invest more of their ad spending in minority owned media. The problem has been finding a definitive listing of these media. According…
It can be hard to keep big news quiet and when it comes to BIA's Mark Fratrik, there is huge news. On June 30, Mark will retire from his full-time role at BIA. We announce this with excitement that he…
Prasad Joglekar We recently featured Prasad Joglekar in our Leading Local Insights podcast interview series. Prasad was SVP and General Manager of TV and Cross Platform Products at Comscore; Executive Director of Marketing Science at H&S (a division of Omnicom),…
Reed Barker, Philo Philo's head of advertising, Reed Barker, sees vMVPDs (virtual Multichannel Video Program Distributors) as a natural marketplace evolution of video platforms taking advantage of advances in technology, programming, marketplace forces and ultimately what consumers and advertisers are…
In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID - A Look at Legal Services Local Ad Spending, BIA's Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services…
BIA forecasts overall local ad spending by the motion picture industry for 2022 will reach nearly $700 million, more than half of which ($364 million) will be in digital channels. This level of spending has increased year over year since…
The local Audio advertising marketplace is becoming more competitive with more streaming services and podcasts. While the shares of local Radio OTA (Over-the-Air) advertising is eroding, Radio Digital is increasing, providing Radio Stations an avenue to still increase their sales.…
BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast to go Google (35.3 percent) and Facebook (17.4 percent). However, on last month's earnings call, Meta announced that due to…
TVB's Brad Seitter, EVP Business Development moderated a members-only session exploring how local TV sellers can drive growth opportunities by developing strategies from TVB's proprietary Purchase Funnel Study and BIA Advisory Services forecasts. BIA's ADVantage local market intelligence service forecasts…