In a recent edition of BIA’s Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics had a conversation with BIA’s managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the process of building…
In this edition of BIA Advisory Services’ Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics has a conversation with BIA's managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the…
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced…
As more states legalized online gambling for sports betting in the last few years, the major online gambling services began spending on advertising in a big way. These new ad dollars continue to be a welcome sight for local TV…
Andrew Shotland, CEO of Local SEO Guide, joined BIA's Rick Ducey in Episode 8 of BIA's podcast series Leading Local Insights. The latest podcast, News SEO - Getting Your Digital News to Rank Higher in Search, Rick and Andrew discuss…
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in 2021. Premion's Peter Jones, Head of Local Sales joined BIA's managing director Rick Ducey and…
The pandemic slammed the brakes on the vast amount of travel around the country last year and into the beginning of this year. Now, as the vaccine rollout reaches millions of people every day, there's a strong sense Americans will…
In episode 5 of Leading Local Insights, Financial Services Businesses and Local Media, BIA's Managing Director Rick Ducey examines the ad spend and media selections of businesses in the legal services vertical. According to BIA's estimates, the Financial Services vertical…
In episode 4 of Leading Local Insights, Legal Services’ Ad Spend Activity, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services vertical. For 2021, BIA estimates that total local ad spending for Legal…
BIA is moderating two local media-oriented sessions at the virtual TV of Tomorrow (TVOT) show on Wednesday, April 28th. Panel 1: Cross-Platform Sales in Local Media examines how buyers and sellers are addressing the fragmentation of audiences across platforms and…
In episode 3 of Leading Local Insights, Getting Your Share of the Ad Wallet, BIA's CEO and Founder, Tom Buono talks about a topic very important to him and the core of BIA's service to clients: the best way to…
BIA will explore what's driving the pace of OTT and CTV in 2021 in the upcoming webinar, All Eyes on OTT - Breakout Media Category in 2021, on Thu, April 1 at 2pm eastern. The webinar will feature an impressive…
During the height of the pandemic last year, the Home Services vertical grew while other verticals like retail and restaurants contracted. Obviously sheltering in place gave people the time they needed to tackle improvements to the inside and outside of…
BIA Advisory Services enters the world of podcasting this week with the introduction of Leading Local Insights, centering on BIA’s current thinking and analysis of the local media marketplace. Each episode will feature a member from our analyst team delivering…
Streaming TV became a major force to be reckoned with during the coronavirus pandemic with an explosion of viewing, services, and advertising. Be sure to register for BIA's upcoming webinar (April 1, 2021) to learn more: All Eyes on OTT…
BIA's recent forecast for 2021 shows Radio as #5 among the top five ad media for local spending. Mobile (smartphones, tablets) and Online (desktops, laptops) claim the #2 and #3 positions. If we combine the spending across these three media…
The $15.7 billion BIA is estimating in ad spend for local television (broadcast and online), while down from 2020 levels of $16.8 billion, represents a strong recovery for the media when you remove the unprecedented amounts of political ad spend.…
In early December, BIA released its 2021-2025 local advertising spend forecast. The five-year forecast examines the ad spend by 12 vertical categories that consist of 95 sub-verticals across 16 media. Overall, BIA is forecasting that local ad spend will increase…
BIA Advisory Services estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021, up 2.5 percent year-over-year from $134.1 billion in 2020. Even without the presence of significant political advertising, BIA expects this…
The advertising community is very supportive of the FCC's proposed rule change adopted in November (and released yesterday) that would allow FM radio stations to provide limited content origination. This change would include the ability to offer geotargeted ads, news,…
