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Articles tagged with: SuperMedia

Online/Interactive, Yellow Pages »

[7 May 2013 | No Comment | ]

Dex Media, the newly minted company that was once SuperMedia and Dex One, is counting on a strategy of serving as the “outsourced marketing partner for small-businesses” as they wade into the complex and confusing world of digital media.
That was a key message from this mornings investor call to reveal the Q1 results of predecessor …

Mergers & Acquisitions, Online/Interactive, Yellow Pages »

[30 Apr 2013 | One Comment | ]

SuperMedia and Dex One completed their merger today, creating Dex Media, a company with annual revenues of approximately $2.6 billion (based on combined 2012 revenues), with about $500 million in digital revenue. The combined company also has 2,700 sales reps and roughly 665,000 advertisers.
The combined company is the second largest directory publisher in the United …

Conferences, Coupons/Deals, Mobile »

[17 Apr 2013 | No Comment | ]

Ads aren’t just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on a panel at The Local Search Association conference April 16 in Las Vegas. “There are …

Financial Results, Yellow Pages »

[7 Nov 2011 | No Comment | ]

Last week several of the leading listed directory companies saw sizable spikes in their stock prices following their Q3 earnings announcements, though the surge seems to have died off today.
For example, Dex One announced its earnings on Nov. 3. On the call, CEO Alfred Mockett revealed that Dex will not achieve its previously stated goal of …

Financial Results, Yellow Pages »

[4 May 2011 | No Comment | ]

First-quarter 2011 earnings reports are trickling in across the global Yellow Pages industry, and while the results are still largely negative, there are some signs that the rate of revenue decline is leveling off. This is consistent with what BIA/Kelsey has forecast for the Yellow Pages industry — a leveling off of print declines leading …

Personnel Moves, Yellow Pages »

[5 Oct 2010 | 5 Comments | ]

SuperMedia announced today that CEO Scott Klein has resigned, effective immediately and has been replaced by industry veteran Peter McDonald, who was most recently president of DexOne (then R.H. Donnelley).
BIA/Kelsey understands that the company’s largest debt holders have been conducting a thorough review of the business, and this action may be one of the outcomes …

Online/Interactive, Partnerships, Yellow Pages »

[8 Sep 2010 | No Comment | ]

Pretty big news from Dex One today. The company announced this morning that it has a deal with rival SuperMedia that allows advertisers from each site to have their business profiles appear on the other publisher’s online directory. The obvious benefit to advertisers is an immediate boost in their business’ exposure online.
Each company would continue …

Yellow Pages »

[8 Sep 2010 | No Comment | ]

SuperMedia has joined the list of directory publishers rolling out complete overhauls of their online Yellow Pages directories. Today, the publisher unveiled a new version of SuperPages.com, which featured more local content, more robust merchant info on search results page, a strong emphasis on video, coupons and vertical content as well (notably its EveryCarListed automotive …

Financial Results, Yellow Pages »

[30 Jul 2010 | No Comment | ]

Results released on July 27 show that while its revenues are still sharply negative, U.S. directory publisher SuperMedia found signs of hope in an improving ad sales trend in the second quarter. Ad sales declined 16.9 percent in the second quarter, versus 20.6 percent in Q1. Second-quarter ad sales reflect sales made in late 2009 …

Advertising Networks, Yellow Pages »

[3 Jun 2010 | No Comment | ]

SuperMedia has joined forces with Yext to offer a co-branded version of the new Yext Rep product to its small-business advertisers. The Yext reputation management dashboard enables small businesses to track their online reputation through a single, easy-to-follow interface. Read our own Mike Boland’s coverage of Yext’s reputation management announcement here.
According to SuperMedia’s Robyn Rose, …

Online/Interactive, Verticals, Yellow Pages »

[13 Apr 2010 | 2 Comments | ]

Today brings two meaningful announcements in the answers space from SuperMedia and MerchantCircle. Answers is an area that seems to be getting more attention as a way for local merchants to differentiate themselves online and for local online media sites to generate social content that indexes well.

SuperMedia has unveiled a new beta “social platform” called …

Online/Interactive, Yellow Pages, Yellow Pages, Internet »

[19 Mar 2010 | 5 Comments | ]

Quietly, SuperMedia is rolling out a new approach to online search. If you look on Switchboard.com today, you’ll notice that search results are presented differently from before. Now, Switchboard’s top results based on relevancy are plotted on a map (this might look familiar), with the remaining results pushed further down the page.
This represents the …

Ad Sales, Financial Results, Online/Interactive, Yellow Pages »

[1 Mar 2010 | One Comment | ]

We’ve been listening to earnings webcasts for the major global directory publishers over the past days, trying to pick up any clues for how publishers see 2010 developing. Most publishers have shortened their guidance horizon or have stopped giving it altogether. In many cases, the banks and hedge fund analysts on the calls are pressing …

Online/Interactive, Verticals, Yellow Pages, Internet »

[23 Feb 2010 | 2 Comments | ]

SuperMedia has announced a new program that extends its SuperGuarantee idea into the autos vertical. The SuperGuarantee Autos program gives anyone who buys a car on SuperMedia’s EveryCarListed.com automotive vertical a free limited powertrain warranty good for up to $3,000.
SuperMedia acquired EveryCarListed last February and has since made its comprehensive video inventory a key point …